Blair Christie is a seasoned executive and board member with extensive experience in global marketing, strategy, and digital transformation, particularly within the technology sector. She is widely recognized for her impactful tenure as the Chief Marketing Officer (CMO) at Cisco Systems, where she spent over 15 years leading the company's global marketing efforts. During her time at Cisco, she was instrumental in evolving the brand, driving demand generation, and pioneering digital marketing initiatives that significantly contributed to Cisco's growth and market leadership. Blair is known for her visionary leadership, her ability to build and mentor high-performing teams, and her expertise in translating complex technological innovations into compelling market narratives. Since her executive career, she has leveraged her deep industry knowledge by serving on the boards of several prominent public and private companies, offering strategic guidance on marketing, go-to-market strategies, and corporate governance.
Blair Christie's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
As SVP & CMO of Cisco, spearheaded a significant brand evolution, repositioning Cisco from a networking hardware provider to a broader technology and solutions leader, enhancing its global market perception and customer engagement.
Championed and implemented cutting-edge digital marketing and social media strategies at Cisco, significantly increasing brand reach, customer interaction, and lead generation in the B2B technology space.
Consistently recognized by Forbes as one of the 'World's Most Influential CMOs' during her tenure at Cisco, highlighting her impact on the industry and innovative marketing approaches.
Serves/Served on the boards of diverse companies such as Aegis Ventures, Sanmina Corporation, Coty Inc., and Neustar, providing expert counsel on marketing, strategy, and digital transformation to drive growth and shareholder value.
Developed and executed global marketing campaigns and go-to-market strategies that directly contributed to Cisco's substantial revenue growth and market share expansion across various product lines and geographies.
Drexel University's LeBow College of Business - Year 1996
Drexel University - Year 1989
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