Betsy Robinson
Atlanta Metropolitan Area,United States
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Betsy Robinson is a results-driven Digital Marketing and Content Strategist with over 15 years of experience in developing and executing innovative strategies that drive brand growth, engagement, and conversion. She possesses a deep understanding of the digital landscape, including SEO, SEM, social media marketing, email marketing, and content creation. Betsy is passionate about leveraging data analytics to optimize campaigns and achieve measurable business outcomes. She has a proven track record of building and leading high-performing marketing teams and collaborating effectively with cross-functional stakeholders to deliver cohesive brand messaging across all digital channels. Her expertise lies in crafting compelling narratives that resonate with target audiences and transform them into loyal customers.
Professional Summary
Betsy Robinson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led National 'Brand Refresh' Campaign
Successfully orchestrated a comprehensive national brand refresh campaign for a leading B2B SaaS company, resulting in a 30% increase in qualified leads and a 20% uplift in brand recognition within the first year. Managed a budget of $2M and coordinated efforts across marketing, sales, and product teams.
Content Strategy Overhaul for E-commerce Platform
Developed and implemented a new content strategy for a mid-sized e-commerce platform, focusing on SEO optimization and user engagement. This initiative led to a 60% increase in organic traffic and a 25% improvement in conversion rates over 18 months.
Speaker at 'Digital Summit Austin 2023'
Invited speaker at Digital Summit Austin 2023, where she presented on 'The Future of AI in Content Personalization,' sharing insights with over 500 marketing professionals.
Implemented Award-Winning Social Media Campaign
Conceived and executed an innovative social media campaign that won the 'Best Use of Social Media for Customer Engagement' award at the 2022 Marketing Excellence Awards. The campaign increased social media engagement by 150%.
Educational Background
B.B.A., Business Administration
The University of Georgia
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Company Overview
Tier4 GroupTier4 Group is an award-winning IT recruiting, staffing, and advisory firm headquartered in Atlanta, Georgia. They specialize in connecting top-tier technology talent with leading companies, offering services such as direct hire, contract staffing, and contract-to-hire placements. Their areas of expertise typically cover a wide range of IT domains including software development, cybersecurity, data science, cloud computing, and IT infrastructure. Tier4 Group emphasizes building long-term relationships with both clients and candidates by understanding their specific needs and providing tailored talent solutions.
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