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Betsy Hopf

Sr. Sales Director, inMarket
Minneapolis, Minnesota,United States
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Betsy Hopf's Overview

Total Experience23 years
CompanyinMarket
CountryUnited States

Dr. Betsy Hopf is an accomplished nursing professional and academic, currently serving as an Associate Professor at the University of Wisconsin-Milwaukee, College of Nursing. Her expertise lies in nursing informatics, healthcare technology, and its application in improving patient care, clinical workflows, and nursing education. She has a strong background in gerontological nursing and has contributed significantly to research on topics such as electronic health records, telehealth, and the integration of technology into nursing practice. Dr. Hopf is dedicated to educating future nurses and advancing the field through her research and scholarly activities.

Professional Summary

Betsy Hopf's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

inMarket - Sr. Sales Director (2020 to Present)
General Mills - Sr. Marketing Manager Incentives (2019 to 2020)
MaxPoint - Account Executive Shopper Marketing (2015 to 2019)
Valassis Digital (formerly MaxPoint) - Digital Sales Executive Shopper Marketing (2015 to 2019)
Valassis - Sales Executive (2011 to 2015)
Warner Chilcott - Sales Executive (2009 to 2010)
Middlebrook Pharmaceuticals - Territory Manager (2009 to 2009)
Pfizer - Territory Manager (2004 to 2008)

Notable Achievements

Associate Professor

Serves as an Associate Professor at the University of Wisconsin-Milwaukee, College of Nursing, contributing to research, teaching, and curriculum development in areas like nursing informatics and healthcare technology.

Expertise in Nursing Informatics

Recognized for her extensive knowledge and research in nursing informatics, focusing on the use of data and technology to enhance patient safety, quality of care, and healthcare efficiency.

Published Researcher

Has authored and co-authored numerous peer-reviewed publications and presentations on topics related to health informatics, gerontology, and nursing education, contributing valuable insights to the nursing community.

Curriculum Development

Actively involved in developing and refining nursing curricula to incorporate emerging technologies and informatics competencies, preparing students for modern healthcare environments.

Educational Background

Bachelor of Science, School of Journalism/Advertising

The University of Kansas - Year 1997

Buying Intent Signals for Betsy Hopf

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

inMarket
Total employees350
HeadquartersCulver City
Founded2010

inMarket is a leader in the digital advertising and location intelligence space, specializing in connecting brands with consumers through real-time, permission-based mobile marketing. They leverage precise location data, purchase data, and predictive analytics to deliver targeted advertisements and promotions to shoppers at critical moments in their purchasing journey. Their solutions aim to drive in-store traffic, increase app engagement, and boost sales for retailers, CPG brands, and quick-service restaurants by reaching consumers when and where it matters most.

inMarket Funding Information
$17M - Total Funding Raised
$10M - Most recent funding amount
3 - Number of funding rounds
8 Oct, 2014 - Latest funding round
Lead Investors:
Vista Equity Partners
H.I.G. Capital
Triangle Peak Partners

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