Betsey Cleveland Brohman
West Bloomfield Township, Michigan,United States
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Betsey Cleveland Brohman is a highly accomplished marketing and brand executive with a strong focus on the women's consumer segment within the sporting goods industry. As the Vice President of the Women's Category at Wilson Sporting Goods Co., she spearheads strategy, growth, and innovation for all women-focused products and brand initiatives. With an MBA and extensive experience, including a significant tenure at Nike where she held various senior global and North American brand marketing leadership roles for the women's division, Betsey has a proven track record of developing impactful brand narratives, driving consumer engagement, and launching successful go-to-market strategies. Her expertise lies in understanding the female consumer, building powerful brand connections, and leading cross-functional teams to achieve substantial business results.
Professional Summary
Betsey Cleveland Brohman's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
VP, Women's Category Leadership at Wilson Sporting Goods
Currently leading and shaping the strategic direction for Wilson's entire women's category, aiming to significantly grow market share and brand resonance with female athletes and consumers globally.
Senior Global Brand Marketing Director at Nike (Women's)
Successfully led and executed global brand marketing strategies for Nike's women's division, enhancing brand perception, driving category growth, and connecting with female consumers on a worldwide scale through innovative campaigns and storytelling.
Champion for the Female Consumer in Sporting Goods
Consistently advocated for and delivered consumer-centric strategies tailored to the female athlete and active woman, leveraging deep market insights to inform product development and marketing communications across major global brands.
MBA-Powered Strategic Business Acumen
Utilizes strong business foundations from her MBA to drive data-informed decision-making, P&L responsibility, and long-term strategic planning in competitive CPG and sporting goods markets.
Educational Background
MBA, Business Administration
Woodbury University - Year 2007
BA, Business Management
Eastern Michigan University - Year 1995
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Company Overview
Cox EnterprisesCox Enterprises is a privately held global conglomerate headquartered in Atlanta, Georgia, United States, with approximately $20 billion in revenue and 40,000 employees. Its major operating subsidiaries are Cox Communications, Cox Automotive, and Cox Media Group. The company is dedicated to building a better future through its leading communications, automotive, and media services, guided by a commitment to its people, communities, and the planet.
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