Berto Garcia
Greater Chicago Area,United States
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Berto Garcia is a seasoned product design leader and strategist based in Austin, Texas, with over 15 years of experience shaping user-centric digital products and experiences. He is passionate about bridging the gap between user needs, business goals, and technological possibilities. Berto has a strong track record of building and mentoring high-performing design teams, fostering a culture of innovation, and driving product vision from concept to launch. His expertise spans across UX research, interaction design, visual design, and product strategy, with a particular focus on SaaS platforms and mobile applications. He believes in a collaborative, data-informed design process to create impactful and intuitive solutions that delight users and deliver measurable business outcomes.
Professional Summary
Berto Garcia's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Redesign of Flagship SaaS Platform
Led the complete redesign of a major SaaS platform, resulting in a 40% improvement in user task completion rates and a 25% increase in overall user satisfaction scores within six months post-launch.
Innovation in Mobile User Experience Award
Received the 'Innovator of the Year' award at a previous company for conceptualizing and delivering a novel mobile app feature that significantly enhanced user engagement and daily active users by 30%.
Built and Scaled Design Team
Successfully grew a product design team from 3 to 15 members, establishing robust design operations, mentorship programs, and a collaborative studio environment that attracted top talent.
Keynote Speaker at UX Conf 2022
Delivered a keynote presentation on 'The Future of Ethical AI in Design' at the international UX Conference 2022, sharing insights with over 1000 industry professionals.
Educational Background
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Company Overview
Brandfolder by SmartsheetBrandfolder is a leading cloud-based Digital Asset Management (DAM) platform designed to help brands efficiently organize, control, distribute, and measure their creative assets. It centralizes brand assets, making them easily accessible to internal teams and external partners, ensuring brand consistency and improving workflow collaboration. Acquired by Smartsheet in September 2020 for $155 million, Brandfolder now operates as a key product within Smartsheet's offerings, enhancing its capabilities by integrating powerful asset management into its collaborative work management platform. This allows users to manage entire projects, from content creation and asset storage to campaign execution, all in one place.
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