Beth Law is a seasoned Product Management leader with over 12 years of experience in conceptualizing, developing, and launching innovative software products in fast-paced tech environments. She possesses a strong background in user-centric design, agile methodologies, and data-driven decision-making. Beth is passionate about building high-performing teams and fostering a collaborative culture to deliver solutions that solve real-world problems and create significant market impact. Her expertise spans SaaS, mobile applications, and AI-driven platforms, with a focus on translating complex technical capabilities into tangible user benefits and business value.
Beth Law's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Led a cross-functional team of 25+ engineers, designers, and marketers to successfully launch a new AI-powered analytics platform, acquiring 10,000+ users and $1.5M ARR within the first year.
Redesigned the core user experience of a mature SaaS product based on extensive user research and A/B testing, resulting in a 40% increase in daily active users and a 25% reduction in churn.
Selected as a speaker at ProductCon 2022, presenting on 'Ethical AI in Product Development' to an audience of over 500 product professionals.
Co-inventor on a patent for a novel machine learning algorithm that significantly improved the accuracy and relevance of personalized content recommendations.
Tarrant County College
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Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with approximately 3,800 retail financial centers, approximately 15,000 ATMs, and award-winning digital banking with approximately 57 million verified digital users.
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