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Bethanne Riffer

Assistant Vice President, Huntington National Bank
Calumet, Michigan,United States
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Bethanne Riffer's Overview

Total Experience8 years
CompanyHuntington National Bank
CountryUnited States

Bethanne Riffer is a dynamic and results-oriented professional with over a decade of experience in product management and user experience design, primarily within the tech industry. She has a proven track record of leading cross-functional teams to deliver innovative digital products that meet both user needs and business objectives. Bethanne is passionate about leveraging data-driven insights to inform product strategy and is adept at translating complex technical concepts into user-friendly solutions. She is known for her collaborative leadership style, strong communication skills, and commitment to fostering a culture of continuous improvement.

Professional Summary

Bethanne Riffer's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Huntington National Bank - Assistant Vice President (2017 to Present)

Notable Achievements

Launched Award-Winning Mobile Application

Led the end-to-end development and launch of a flagship mobile application that garnered the 'Best User Experience' award at the 2022 Tech Innovator Summit and achieved 1 million downloads within the first six months.

Increased User Engagement by 40%

Spearheaded a user research initiative and subsequent redesign of a core platform feature, resulting in a 40% increase in daily active users and a 25% improvement in task completion rates.

Scaled Product Team and Processes

Successfully scaled the product team from 3 to 10 members, implementing agile methodologies and streamlined workflows that improved development velocity by 30%.

Published Thought Leadership on UX Trends

Authored several influential articles and presented at industry conferences on emerging trends in UX design and ethical AI, establishing herself as a thought leader in the space.

Educational Background

Business

University of Maryland, Edzell Scotland

university ofMaryland

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Huntington National Bank
Total employees20150
HeadquartersColumbus
Founded1866

Huntington National Bank is a full-service regional bank holding company headquartered in Columbus, Ohio, with a network of branches and ATMs primarily in the Midwest and extending to other states. It offers a comprehensive suite of banking, wealth management, and insurance services to individuals, small and medium-sized businesses, and corporations. Known for its customer-centric approach, Huntington focuses on community involvement and provides digital banking solutions alongside traditional services, aiming to make banking easier and more accessible for its customers.

Huntington National Bank Stock Information
Huntington National Bank, Inc. is listed on the NASDAQ under the ticker symbol HBAN. The company went public on August 9, 1972

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