Beth Reynolds
Sikeston, Missouri,United States
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Beth Reynolds is a results-driven Senior Product Marketing Manager with 15 years of comprehensive experience in the B2B and B2C SaaS technology sectors. She excels at developing and executing go-to-market strategies, crafting compelling product narratives, and driving customer acquisition and retention. Beth is passionate about understanding market dynamics and customer needs to position products effectively and achieve ambitious business goals. Her expertise includes competitive analysis, content creation, sales enablement, demand generation, and cross-functional team leadership. She has a proven track record of launching successful products, growing market share, and building strong brand presence in competitive environments.
Professional Summary
Beth Reynolds's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Successful Launch of AI-Powered Analytics Platform
Led the end-to-end product marketing strategy for a new AI-powered analytics platform, resulting in exceeding Q1 sales targets by 35% and acquiring over 500 new enterprise customers within the first six months.
Grew Market Share by 15% in Key Segment
Developed and implemented a targeted marketing campaign for an underperforming product line, leading to a 15% increase in market share within 12 months and a 20% uplift in lead generation.
Revamped Sales Enablement Program
Overhauled the company's sales enablement materials and training program, which contributed to a 25% reduction in sales cycle length and improved win rates by 10%.
Product Marketing Leader of the Year (Internal Award)
Recognized internally as 'Product Marketing Leader of the Year' for outstanding contributions to product launch success, team mentorship, and innovative marketing strategies in 2022.
Educational Background
Sikeston Sr. High School
Southeast Missouri State University
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Company Overview
First Midwest Bank (Missouri)First Midwest Bank, historically operating as a subsidiary of First Midwest Bancorp, was a community-focused financial institution providing a full range of business, middle-market, commercial real estate, retail banking, and wealth management services. It served numerous communities across Illinois, Northwest Indiana, Southeast Wisconsin, and had a presence in other markets including Missouri. On February 15, 2022, First Midwest Bancorp was acquired by Old National Bancorp. As a result, First Midwest Bank branches and operations were integrated into Old National Bank. Customers in Missouri and other regions formerly served by First Midwest Bank now have access to services through Old National Bank.
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