Dr. Beth Keith is a Senior Lecturer in Fashion Business and Promotion at Manchester Metropolitan University. Her academic and research interests focus on fashion marketing, branding, consumer behaviour, digital fashion, and sustainable and ethical practices within the fashion industry. She is dedicated to exploring the evolving landscape of fashion business, including the impact of technology and changing consumer values. Beth often engages in research that bridges academic theory with practical industry applications, aiming to equip students with contemporary knowledge and critical thinking skills necessary for successful careers in the dynamic fashion sector.
Beth Keith's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Holds the position of Senior Lecturer at Manchester Metropolitan University, a significant role in shaping fashion business and promotion education.
Contributes to academic discourse through research and publications focusing on key contemporary issues such as digital innovation in fashion, ethical consumerism, and sustainable fashion business models.
Actively involved in designing and delivering innovative curriculum for fashion students, integrating current industry trends and fostering critical engagement with the fashion system.
Supervises and mentors undergraduate and postgraduate students on research projects and dissertations, guiding future fashion industry professionals and researchers.
University of South Carolina - Darla Moore School of Business - Year 1985
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