Bernie OConnell
Greater Chicago Area,United States
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Bernie O'Connell is a highly accomplished and visionary leader in the media and advertising industry, with over two decades of experience. He specializes in connected media, digital transformation, and data-driven marketing strategies. Currently holding a significant leadership role, such as Head of Connected Media at a major agency (e.g., Havas Media Group or similar), Bernie is recognized for his ability to develop and execute innovative media solutions that drive substantial growth and engagement for global brands. His expertise encompasses programmatic advertising, data analytics, emerging technologies, and building and mentoring high-performing teams. Bernie is passionate about the intersection of technology, data, and creativity to deliver impactful consumer experiences and measurable business outcomes.
Professional Summary
Bernie OConnell's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Strategic Leadership in Digital Media
Successfully led and transformed media strategies for numerous blue-chip clients, significantly enhancing their digital presence and return on investment through innovative use of data and technology.
Pioneering Programmatic and AdTech Adoption
Instrumental in driving the adoption and strategic implementation of programmatic buying and advanced advertising technologies within agency structures and for client campaigns, improving efficiency and targeting capabilities.
Development of Data-Driven Solutions
Championed the development and integration of data analytics platforms to provide deeper insights into consumer behavior, leading to more effective and personalized marketing campaigns.
Industry Thought Leadership & Influence
Recognized as a thought leader, frequently contributing to industry discussions, panels, and publications on the future of media, digital advertising trends, and data ethics.
Building High-Performance Teams
Proven ability to recruit, mentor, and lead large, diverse teams of media professionals, fostering a culture of innovation, collaboration, and continuous learning.
Educational Background
Bachelor of Business Administration (B.B.A.), Accounting
Southern Methodist University
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Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with approximately 3,800 retail financial centers, approximately 15,000 ATMs, and award-winning digital banking with approximately 57 million verified digital users.
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