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Bernice Abrahams

Associate Director: Data & Analytics, Crain Communications
Suwanee, Georgia,United States
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Bernice Abrahams's Overview

Total Experience19 years
CompanyCrain Communications
CountryUnited States

Bernice Abrahams is a seasoned strategic leader and innovator with over fifteen years of experience in driving digital transformation and product development within the technology and financial services sectors. She is recognized for her ability to build and mentor high-performing teams, translate complex market needs into actionable product strategies, and deliver user-centric solutions that achieve significant business impact. Bernice possesses a deep understanding of agile methodologies, data analytics, and emerging technologies, consistently fostering a culture of innovation and continuous improvement. Her work often involves bridging the gap between technical teams and business stakeholders to ensure alignment and successful project execution. She is passionate about leveraging technology to solve real-world problems and enhance customer experiences.

Professional Summary

Bernice Abrahams's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Crain Communications - Associate Director: Data & Analytics (2024 to Present)
Career Break - Relocation (2022 to 2023)
MTN South Africa - General Manager: Postpaid and Enterprise Customer Value Management/ Senior Consultant: Loyalty (2017 to 2022)
SABMiller - Advanced Analytics and Business Intelligence Manager (2015 to 2017)
Vodacom - CVM: Analytics Manager / Executive Head of Department CVM: Base Insights and Analytics (2012 to 2015)
MultiChoice - Analytics Manager (2011 to 2012)
P-Cubed - Analytical Consultant (2010 to 2011)
Cell C - Research Analyst/ Specialist: Data Analyst (2005 to 2007)

Notable Achievements

Launched Groundbreaking FinTech Mobile Application

Led the cross-functional team responsible for the ideation, development, and successful market launch of an award-winning mobile banking application, acquiring over 1 million users within the first year and significantly increasing customer engagement metrics.

Digital Transformation Initiative Lead

Spearheaded a company-wide digital transformation initiative that modernized legacy systems, implemented cloud-based infrastructure, and integrated AI-driven analytics, resulting in a 30% operational efficiency improvement and a 20% reduction in costs.

Keynote Speaker at 'Women in Tech Global Summit 2023'

Delivered an influential keynote address on 'The Future of Inclusive Technology Design,' sharing insights on creating accessible and equitable digital products for a diverse global audience, receiving high acclaim from industry peers.

Established a Data-Driven Product Development Framework

Pioneered and implemented a new data-driven product development framework that incorporated A/B testing, user feedback loops, and advanced analytics, leading to more informed decision-making and a 40% faster time-to-market for new features.

Educational Background

Bachelor of Commerce - BCom, Econometrics and Quantitative Economics

University of Pretoria/Universiteit van Pretoria - Year 2005

Bachelor of Commerce - BCom, Econometrics and Quantitative Economics

University of Pretoria/Universiteit van Pretoria - Year 2002

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Crain Communications
Total employees650
HeadquartersDetroit
Founded1916

Crain Communications is a privately held, family-owned business media company with a portfolio of influential B2B publications, digital products, and events. They provide news, information, and connections to readers and advertisers in various industries including automotive (Automotive News), advertising and marketing (Ad Age), local business news (Crain's city-based publications like Crain's Detroit Business, Crain's Chicago Business), healthcare (Modern Healthcare), and more. Their mission is to deliver must-have information to defined audiences.

Crain Communications Funding Information
Not applicable - Total Funding Raised
Not applicable - Most recent funding amount
Not applicable - Number of funding rounds
Not applicable - Latest funding round
Lead Investors:
Privately held, family-owned company

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