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Bernd Koerber is a seasoned executive with over 22 years of experience at BMW Group, currently serving as Senior Vice President BMW Brand and Product Management, Connected Company. His career showcases a diverse range of leadership roles within BMW, including positions in product management, brand strategy, and international business development. Prior to BMW, he worked as a Senior Associate at A.T. Kearney focusing on the automotive practice. He holds an MBA from The University of Manchester and a Master's degree in Business Marketing from Freie Universität Berlin, demonstrating a strong academic foundation in business and marketing strategy.
Bernd Koerber's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Currently leading BMW's brand and product management, focusing on connected company initiatives.
Led the MINI brand, responsible for brand strategy and management in the Munich Area.
Responsible for BMW brand strategy and management.
Led business development initiatives for BMW in China, based in Beijing.
Led product portfolio strategy and product requirements for BMW.
The University of Manchester - Year 1998
Freie Universität Berlin - Year 2007
HHL Leipzig Graduate School of Management - Year 1999
University of Colorado Boulder - Year 1998
Montana State University-Bozeman - Year 1997
The Julius Maximilians University of WĂĽrzburg - Year 1994
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
The BMW Group is one of the world's leading manufacturers of automobiles and motorcycles, as well as a provider of premium financial and mobility services. The company produces vehicles under the BMW, MINI and Rolls-Royce brands and offers a range of financial and mobility services, including leasing, financing, insurance and fleet management.
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