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Ben Kusin is a seasoned entrepreneur and brand strategist with a proven track record of building innovative companies from the ground up. He is widely recognized as the co-founder of Reviver, the creator of the world's first digital license plate, where he transformed a century-old product into a connected-car platform. His entrepreneurial journey also includes co-founding and leading the luxury pet brand Critterati to a successful acquisition. A familiar face to viewers of 'Shark Tank,' Ben, alongside his father, successfully pitched the quirky sock subscription service Foot Cardigan, securing a deal with prominent investors. Drawing on his rich experience with consumer brands and marketing, he founded Kusin & Co., a consultancy where he advises businesses on brand strategy and growth, often serving as a fractional Chief Marketing Officer.
Ben Kus's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Co-founded Reviver, the company that developed the world's first digital license plate (Rplate). He successfully brought a revolutionary product to the automotive market, transforming a static piece of metal into a connected, multi-functional platform.
Appeared on the hit TV show 'Shark Tank' with his father, Gary Kusin, for their subscription sock company, Foot Cardigan. They successfully secured an investment from Mark Cuban and Troy Carter, showcasing his pitching and business acumen on a national stage.
Co-founded and served as CEO of Critterati, a luxury brand for pet products. He successfully grew the company and led it to an acquisition by a private equity firm, demonstrating his ability to build and scale a consumer brand from concept to exit.
Founded Kusin & Co., a brand and marketing strategy consultancy that leverages his extensive experience to help other businesses build powerful brands and achieve market growth. He also serves as a fractional CMO for various companies.
University of California, Berkeley - Year 1998
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