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Ben Keller

Founder - True Blue News, The Arena Group
Austin, Texas,United States
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Ben Keller's Overview

Total Experience20 years
CompanyThe Arena Group
CountryUnited States

Ben Keller is a dynamic and results-oriented Senior Product Manager with over 12 years of experience in driving product strategy, development, and lifecycle management for innovative SaaS and mobile applications. He possesses a strong ability to translate complex customer needs and market insights into compelling product visions and actionable roadmaps. Ben is adept at leading cross-functional teams, including engineering, design, marketing, and sales, to deliver high-impact products that exceed user expectations and achieve business objectives. He has a proven track record in agile environments, focusing on data-driven decision-making and continuous improvement. Ben is passionate about user-centric design and leveraging emerging technologies to solve real-world problems.

Professional Summary

Ben Keller's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

The Arena Group - Founder - True Blue News (2022 to Present)
Self Employed - Freelance Marketing, Content (2017 to Present)
True Homestead - Experienced Freelance Investigative Journalist | Audience Growth, Engagement, Storytelling (2019 to 2023)
PINAC News - Investigative Journalist (2014 to 2019)

Notable Achievements

Launched Flagship AI-Powered Analytics Platform

Led the end-to-end product development and launch of an AI-powered analytics platform, which acquired over 10,000 active users within the first six months and increased company revenue by 15% in its first year.

Scaled Mobile Application to 1M+ Users

Successfully managed the product roadmap and feature prioritization for a B2C mobile application, growing its user base from 100k to over 1 million active users by focusing on user engagement and viral growth features.

Product Innovation Award 2022

Received the internal 'Product Innovation Award' for conceptualizing and delivering a novel feature set that significantly differentiated the product from competitors and improved customer retention by 25%.

Speaker at Tech Product Conference 2023

Invited speaker at the 'Future of Product' conference, where he presented on 'Leveraging User Feedback for Agile Product Development,' sharing insights with over 500 industry peers.

Educational Background

Literature, Philosophy

Univeristy of Texas at Austin - Year 2008

Literature

The University of Texas at Austin

Transferred , Basic, Entry Level

Austin Community College

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

The Arena Group
Total employees785
HeadquartersNew York
Founded2010

The Arena Group (formerly Maven) is a dynamic, tech-powered media company. They own and operate a portfolio of more than 250 brands, including iconic names like Sports Illustrated, TheStreet, Parade Media, Men's Journal, and HubPages. Their business model focuses on leveraging a proprietary technology platform to create, distribute, and monetize content, aiming to transform legacy media brands into vibrant digital communities and businesses.

The Arena Group Stock Information
The Arena Group, Inc. is listed on the NYSE American under the ticker symbol AREN. The company went public on February 9, 2022

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