Ben Hoecker
Grand Rapids Metropolitan Area,United States
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Ben Hoecker is a seasoned technology leader and entrepreneur, currently serving as the Co-founder and Chief Technology Officer (CTO) at Sendoso, the leading Sending Platform. With over 15 years of experience in software engineering, product development, and team leadership, Ben has a proven track record of building and scaling innovative technology solutions in the B2B SaaS space. At Sendoso, he is responsible for the company's overall technology vision, strategy, and execution, leading the engineering, product, and IT teams. Ben is passionate about creating impactful products, fostering a strong engineering culture, and leveraging technology to solve complex business challenges and enhance customer engagement.
Professional Summary
Ben Hoecker's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Co-founded and Scaled Sendoso
Successfully co-founded Sendoso and scaled it into the leading Sending Platform, revolutionizing how businesses connect with customers through personalized gifts, branded swag, eGifts, and virtual experiences. Led the technological development from an early-stage startup to a significant market player.
Built High-Performance Engineering Teams
Instrumental in architecting and growing Sendoso's engineering organization, attracting top talent and fostering a culture of innovation, collaboration, and continuous improvement to deliver robust and scalable platform solutions.
Led Technological Innovation in MarTech/SalesTech
Drove the development of key platform features and integrations that have enhanced Sendoso's market position, including advanced analytics, global warehousing capabilities, and seamless CRM integrations, providing significant ROI for users.
Secured Significant Funding Rounds
Played a crucial role in articulating the technology vision and roadmap that contributed to Sendoso successfully securing multiple rounds of venture capital funding, enabling further growth and product development.
Educational Background
B.Sc., International Relations
Cleveland State University - Year 2004
B.Sc., Political Science
Cleveland State University - Year 2004
Associates of Arts, Business
Cuyahoga Community College - Year 2000
BBHHS
EMU
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Company Overview
Applied InnovationApplied Innovation is a comprehensive technology services partner that helps businesses leverage technology to achieve their goals. They specialize in managed IT services, cloud solutions, cybersecurity, business intelligence, print and document management, and office technology solutions. Their approach focuses on understanding client needs to deliver tailored strategies and ongoing support, enabling organizations to improve efficiency, enhance security, and drive growth.
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