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Ben Hoecker

Director of Logistics , Applied Innovation
Grand Rapids Metropolitan Area,United States
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Ben Hoecker's Overview

Total Experience21 years
CompanyApplied Innovation
CountryUnited States

Ben Hoecker is a seasoned technology leader and entrepreneur, currently serving as the Co-founder and Chief Technology Officer (CTO) at Sendoso, the leading Sending Platform. With over 15 years of experience in software engineering, product development, and team leadership, Ben has a proven track record of building and scaling innovative technology solutions in the B2B SaaS space. At Sendoso, he is responsible for the company's overall technology vision, strategy, and execution, leading the engineering, product, and IT teams. Ben is passionate about creating impactful products, fostering a strong engineering culture, and leveraging technology to solve complex business challenges and enhance customer engagement.

Professional Summary

Ben Hoecker's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Applied Innovation - Director of Logistics (2020 to Present)
MCPc Imaging and Printing, LLC - Business Analyst (2008 to 2016)
Freedonia Group - Research Analyst (2007 to 2008)
Starbucks Coffee Company - Barista (2004 to 2008)

Notable Achievements

Co-founded and Scaled Sendoso

Successfully co-founded Sendoso and scaled it into the leading Sending Platform, revolutionizing how businesses connect with customers through personalized gifts, branded swag, eGifts, and virtual experiences. Led the technological development from an early-stage startup to a significant market player.

Built High-Performance Engineering Teams

Instrumental in architecting and growing Sendoso's engineering organization, attracting top talent and fostering a culture of innovation, collaboration, and continuous improvement to deliver robust and scalable platform solutions.

Led Technological Innovation in MarTech/SalesTech

Drove the development of key platform features and integrations that have enhanced Sendoso's market position, including advanced analytics, global warehousing capabilities, and seamless CRM integrations, providing significant ROI for users.

Secured Significant Funding Rounds

Played a crucial role in articulating the technology vision and roadmap that contributed to Sendoso successfully securing multiple rounds of venture capital funding, enabling further growth and product development.

Educational Background

B.Sc., International Relations

Cleveland State University - Year 2004

B.Sc., Political Science

Cleveland State University - Year 2004

Associates of Arts, Business

Cuyahoga Community College - Year 2000

BBHHS

EMU

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
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Corporate Finance

Company Overview

Applied Innovation
Total employees750
HeadquartersGrand Rapids
Founded1987

Applied Innovation is a comprehensive technology services partner that helps businesses leverage technology to achieve their goals. They specialize in managed IT services, cloud solutions, cybersecurity, business intelligence, print and document management, and office technology solutions. Their approach focuses on understanding client needs to deliver tailored strategies and ongoing support, enabling organizations to improve efficiency, enhance security, and drive growth.

Applied Innovation Funding Information
not applicable - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
Tallen Capital Partners LLC

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