Becca Sellati
New York, New York,United States
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Becca Sellati is an accomplished and user-centric Product Manager with approximately 8 years of experience in conceptualizing, developing, and launching innovative digital products. She possesses a strong background in agile methodologies, market research, and cross-functional team leadership, consistently delivering solutions that meet user needs and drive business objectives. Becca is adept at translating complex technical concepts into clear product strategies and is passionate about leveraging data analytics to inform decision-making and enhance user experiences. She thrives in fast-paced environments and is committed to fostering collaborative relationships to build impactful products.
Professional Summary
Becca Sellati's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Successful Launch of Flagship Mobile Application
Led the end-to-end product lifecycle for a new flagship mobile application, from ideation and user research through development, launch, and post-launch optimization, resulting in 100K+ downloads in the first six months and a 4.5-star average user rating.
Revenue Growth Through Feature Enhancement
Identified key user pain points and spearheaded the development of a premium feature set for an existing SaaS product, leading to a 15% increase in average revenue per user (ARPU) within one year.
Improved User Engagement via UX Overhaul
Championed a major UX overhaul for a core platform based on extensive A/B testing and user feedback, which resulted in a 25% increase in daily active users and a 30% reduction in user-reported issues.
Cross-functional Team Alignment and Process Optimization
Implemented new agile processes and communication workflows across product, engineering, and design teams, improving development velocity by 20% and fostering a more collaborative and efficient work environment.
Educational Background
Master of Science (M.S.), Interactive Media Communications
Quinnipiac University
Bachelor of Science, Advertising and Marketing Communications
Fashion Institute of Technology
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Company Overview
The Trade DeskThe Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across various ad formats and channels. These include display, video, audio, native, and social media, on a multitude of devices such as computers, mobile devices, and connected TV (CTV). The platform provides access to a wide range of inventory and data, enabling advertisers to reach their target audiences with precision and measure campaign performance effectively.
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