Baskar Subramanian

Founder, Amagi Media Labs
Bengaluru, Karnataka,India
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Who Is Baskar Subramanian?

Total Experience32 years
CompanyAmagi Media Labs
CountryIndia

Baskar Subramanian is a distinguished technologist and serial entrepreneur, best known as the Co-founder and CEO of Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV. With a career spanning over two decades, Baskar has been at the forefront of media technology innovation. At Amagi, he drives the company's vision and global strategy, enabling content creators and platforms to launch, manage, and monetize live, linear, and on-demand channels. Before Amagi, he co-founded and served as the CEO of Impulsesoft, a pioneering Bluetooth audio technology company, which was successfully acquired by SiRF Technology. His expertise lies in building scalable technology businesses, cloud infrastructure, and shaping the future of television and content distribution.

How Did Baskar Subramanian's Career Path Shape Their Journey?

Baskar Subramanian's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Amagi Media Labs - Founder(2008 to Present)
SiRF Technology India - Director, Systems Engineering(2006 to 2008)
Impulsesoft Pvt. Limited - CTO & Co-founder(1999 to 2005)
Texas Instruments - Software Engineer(1995 to 1998)
Texas Instruments India Ltd - Senior Software Engineer(1995 to 1998)

What Are Baskar Subramanian's Key Achievements?

Co-founder & CEO of Amagi, a Media Tech Unicorn

Co-founded Amagi in 2008 and successfully scaled it into a global media technology powerhouse. Under his leadership, Amagi achieved a valuation of over $1.4 billion, attaining unicorn status and serving top-tier media companies and content owners worldwide.

EY Entrepreneur Of The Year™ 2023 Award Winner

Recognized alongside his co-founders with the prestigious EY Entrepreneur of the Year award in the Media & Entertainment category for their groundbreaking work, innovation, and leadership in transforming the media and entertainment landscape with Amagi.

Successful Entrepreneurial Exit with Impulsesoft

Co-founded and led Impulsesoft, a pioneer in Bluetooth wireless audio technology. He successfully grew the company from its inception in 1999, leading to its strategic acquisition by SiRF Technology in 2005, showcasing his ability to build and exit high-value tech ventures.

What's Baskar Subramanian's Educational Background?

MTech, Computer Science

IIT Bombay - Year 1996

B.E, Computer Science Engineering

GCT - Year 1991

Buying Intent Signals for Baskar Subramanian

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Notable news
Hiring actively
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Company Overview

Amagi Media Labs
Total employees850
HeadquartersBengaluru
Founded2008

Amagi is a global leader in cloud-based SaaS technology for broadcast and connected TV. The company provides a complete suite of solutions for channel creation, distribution, and monetization. Content owners, broadcasters, and streaming platforms use Amagi's technology to launch, manage, and monetize live, linear, and on-demand channels across cable, satellite, and free ad-supported streaming TV (FAST) services like Pluto TV, The Roku Channel, and Samsung TV Plus. Amagi helps media companies reach a wider audience and increase their advertising revenue in the modern streaming landscape.

Amagi Media Labs Funding Information
Unknown - Total Funding Raised
$100M - Most recent funding amount
9 - Number of funding rounds
Nov 28, 2022 - Latest funding round
Lead Investors:
General Atlantic
Accel
Norwest Venture Partners
Avataar Ventures
Premji Invest
Emerald Media

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