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Baskar Subramanian is a distinguished technologist and serial entrepreneur, best known as the Co-founder and CEO of Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV. With a career spanning over two decades, Baskar has been at the forefront of media technology innovation. At Amagi, he drives the company's vision and global strategy, enabling content creators and platforms to launch, manage, and monetize live, linear, and on-demand channels. Before Amagi, he co-founded and served as the CEO of Impulsesoft, a pioneering Bluetooth audio technology company, which was successfully acquired by SiRF Technology. His expertise lies in building scalable technology businesses, cloud infrastructure, and shaping the future of television and content distribution.
Baskar Subramanian's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Co-founded Amagi in 2008 and successfully scaled it into a global media technology powerhouse. Under his leadership, Amagi achieved a valuation of over $1.4 billion, attaining unicorn status and serving top-tier media companies and content owners worldwide.
Recognized alongside his co-founders with the prestigious EY Entrepreneur of the Year award in the Media & Entertainment category for their groundbreaking work, innovation, and leadership in transforming the media and entertainment landscape with Amagi.
Co-founded and led Impulsesoft, a pioneer in Bluetooth wireless audio technology. He successfully grew the company from its inception in 1999, leading to its strategic acquisition by SiRF Technology in 2005, showcasing his ability to build and exit high-value tech ventures.
IIT Bombay - Year 1996
GCT - Year 1991
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Amagi is a global leader in cloud-based SaaS technology for broadcast and connected TV. The company provides a complete suite of solutions for channel creation, distribution, and monetization. Content owners, broadcasters, and streaming platforms use Amagi's technology to launch, manage, and monetize live, linear, and on-demand channels across cable, satellite, and free ad-supported streaming TV (FAST) services like Pluto TV, The Roku Channel, and Samsung TV Plus. Amagi helps media companies reach a wider audience and increase their advertising revenue in the modern streaming landscape.
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