Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Dynamic CFO with a proven record of leading business strategy and financial operations for global organizations. Expert in financial planning, risk management, and driving sustainable growth. Currently serves as EVP, CFO, and Board Member. Responsible for optimizing capital structure, managing budgets, and ensuring regulatory compliance. Skilled in fostering cross-functional collaboration to achieve business objectives. Experienced in investor relations and M&A. Passionate about driving financial excellence, leading high-performance teams, and contributing to overall organizational success.
Barbara Larson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Leading the financial strategy and operations for SentinelOne, a global cybersecurity company.
Providing strategic guidance and support to Workday, leveraging extensive experience in financial management and technology.
Contributing to the governance and strategic oversight of Equifax, a global data and analytics company.
University of Arizona - Year 1988
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
SentinelOne is a cybersecurity company that develops and delivers autonomous security solutions for endpoint, cloud, and identity environments. Their Singularity Platform detects, prevents, and responds to threats in real-time, powered by AI.
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