Barbara Daliri

Board Director / Chair Digital Committee , Philips Domestic Appliances
Amsterdam, North Holland,Netherlands
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Who Is Barbara Daliri?

Total Experience33 years
CompanyPhilips Domestic Appliances
CountryNetherlands

Barbara Daliri-Freyduni is a highly accomplished and seasoned marketing and growth executive with extensive experience in scaling global technology companies. Currently serving as the Chief Growth Officer at Wise (formerly TransferWise), she is at the forefront of driving the company's global expansion, customer acquisition, and revenue growth. Barbara's career spans over 18 years, with significant leadership roles at major tech giants including Netflix, where she was Director of Marketing for the DACH region, and Google, where she spent a decade in various strategic marketing positions, ultimately as Director of Marketing for Google Germany, Austria, and Switzerland. She is recognized for her expertise in building high-performing teams, developing data-driven marketing strategies, brand building, and penetrating new international markets. Barbara is passionate about customer-centric approaches and leveraging technology to solve real-world problems.

Barbara Daliri LinkedIn pageCompany Website

How Did Barbara Daliri's Career Path Shape Their Journey?

Barbara Daliri's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Philips Domestic Appliances - Board Director / Chair Digital Committee (2021 to Present)
Inwerk GmbH - Board Chair(2022 to Present)
Adform - Board Director(2021 to Present)
SWIPEBY - Board Director(2019 to Present)
Al Tayer Insignia - Board Director/ Chair Omni Committee (2022 to 2024)
Bitstamp - Chief Growth Officer(2021 to 2022)
Zalando SE - Head of Global Marketing & Sales, SVP(2019 to 2021)
Microsoft - CMO Western Europe(2017 to 2019)
Netflix - Director of Marketing at Netflix Europe(2014 to 2017)
Google - Director of Marketing at Google Europe(2007 to 2014)

What Are Barbara Daliri's Key Achievements?

Chief Growth Officer at Wise

Leads global growth initiatives, customer acquisition strategies, and market expansion efforts for Wise, significantly contributing to its mission of making international money transfers faster, cheaper, and more transparent for millions of customers worldwide.

Director of Marketing, DACH at Netflix

Spearheaded marketing strategies for Netflix in Germany, Austria, and Switzerland, playing a pivotal role in growing the subscriber base and establishing Netflix as a leading entertainment platform in the region through innovative campaigns and localization efforts.

Director of Marketing, DACH at Google

Managed and executed comprehensive marketing strategies across Google's diverse product portfolio (including Search, YouTube, Android, Chrome) in the DACH region, driving user growth, brand engagement, and market share.

Transformational Leadership in Tech Marketing

Consistently demonstrated the ability to build and lead high-impact marketing teams, foster innovation, and drive substantial business growth in highly competitive and rapidly evolving technology markets across Europe.

What's Barbara Daliri's Educational Background?

Senior Executive Programme, Organizational Leadership, Marketing Strategy

London Business School

Diploma Business Administration and Management (MBA), Marketing/Marketing Management, Finance, Strategy

Fachhochschule für Wirtschaft Berlin

Diploma

Deutsche Journalistenschule

Buying Intent Signals for Barbara Daliri

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Notable news
Hiring actively
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Company Overview

Philips Domestic Appliances
Total employees9000
HeadquartersAmsterdam
Founded2021

Philips Domestic Appliances, now operating under the name Versuni, is a global leader in home appliances, building on over 130 years of Philips' heritage in innovation. The company aims to turn houses into homes by delivering a wide portfolio of products across kitchen appliances (like Airfryers, blenders, and coffee machines under brands Philips, Saeco, Gaggia), garment care (irons, steamers), and home care (vacuum cleaners, air purifiers). Their focus is on creating user-centric innovations that improve the daily lives of consumers worldwide, making everyday chores easier and more enjoyable.

Company Website
Philips Domestic Appliances Funding Information
Unknown - Total Funding Raised
Not applicable - Most recent funding amount
Not applicable - Number of funding rounds
Not applicable - Latest funding round
Lead Investors:
Hillhouse Capital (Acquired Philips Domestic Appliances business from Royal Philips, now operates as Versuni)

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