Barbara Ilizaliturri Aguirre
Orange County, California,United States
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Barbara Ilizaliturri Aguirre is a highly experienced and recognized Product Designer and Design Leader based in Mexico City. With over a decade in the industry, she specializes in crafting user-centered digital products, building and scaling design teams, and implementing robust design systems. Barbara has a strong background working with prominent tech companies and startups, particularly in the EdTech sector, where she has contributed to creating impactful learning experiences. She is passionate about design education, mentorship, and fostering a collaborative design culture. Barbara is also a known speaker and writer, sharing her expertise on UX/UI design, product strategy, and design leadership with the broader community.
Professional Summary
Barbara Ilizaliturri Aguirre's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Lead Product Designer at Platzi
Led and mentored a team of product designers, significantly contributing to the evolution of Platzi's educational platform. Drove the strategy and execution of key product features, focusing on enhancing user engagement and learning outcomes.
Design System Evangelist and Implementer
Championed and successfully implemented design systems in multiple organizations, leading to increased efficiency in development, consistent user experiences, and stronger brand identity across digital products.
International Speaker and Workshop Facilitator
Frequently invited to speak at major design and technology conferences across Latin America and internationally, sharing insights on UX, product design, and career development. Conducts workshops to help designers hone their skills.
Author and Content Creator on Design
Publishes articles and content on platforms like Medium, sharing valuable knowledge on design principles, processes, tools, and industry trends, reaching a wide audience of aspiring and professional designers.
Co-founder of "Diseño Cha Cha Cha" Podcast
Co-created and co-hosted a popular Spanish-language podcast focused on design, technology, and creativity, fostering a community and providing a platform for discussions within the Latin American design scene.
Educational Background
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Company Overview
First Financial Credit UnionFirst Financial Credit Union (FFCU) is a member-owned, not-for-profit financial cooperative serving communities across New Mexico. Originally chartered to serve educators, FFCU has expanded its field of membership to offer a comprehensive range of financial products and services, including savings and checking accounts, loans (auto, mortgage, personal), credit cards, and investment services. Their focus is on providing affordable financial solutions and personalized service to help members achieve their financial goals and improve their economic well-being. As a credit union, profits are returned to members in the form of lower loan rates, higher savings yields, and fewer fees.
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