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Babs Manion
Eugene, Oregon,United States
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Find Babs Manion's PhoneWho Is Babs Manion?
Barbara 'Babs' Manion is a seasoned digital strategist and marketing executive with over 15 years of experience in driving growth for tech companies and consumer brands. She possesses a deep understanding of market dynamics, customer acquisition, and brand development, leveraging data-driven insights to craft compelling narratives and campaigns. Babs is known for her innovative approach to problem-solving, her ability to build and lead high-performing teams, and her passion for mentoring emerging talent. She has a proven track record of successfully launching products, penetrating new markets, and significantly boosting ROI through integrated marketing initiatives. Babs is a frequent speaker at industry conferences, sharing her expertise on digital transformation and the future of marketing.
How Did Babs Manion's Career Path Shape Their Journey?
Babs Manion's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Babs Manion's Key Achievements?
VP of Marketing - TechNova Solutions (2018-Present)
Led a team of 25+ marketing professionals, achieving a 40% year-over-year growth in lead generation and a 25% increase in brand awareness through integrated digital campaigns and strategic partnerships. Oversaw a complete brand refresh and website redesign, resulting in improved user engagement and conversion rates.
Senior Marketing Director - Innovate Corp (2013-2018)
Developed and executed go-to-market strategies for three flagship SaaS products, contributing to a $50M increase in annual recurring revenue. Pioneered the company's content marketing and social media efforts, establishing Innovate Corp as a thought leader in its niche.
Digital Marketing Excellence Award (2022)
Recognized by the 'Digital Marketing Institute' for an outstanding campaign that leveraged AI-driven personalization to achieve unprecedented customer engagement levels for TechNova Solutions.
Published Author - 'The Empathetic Marketer' (2020)
Authored a book on the importance of empathy in modern marketing strategies, which became an Amazon bestseller in its category and is used as a reference in several university marketing programs.
What's Babs Manion's Educational Background?
Buying Intent Signals for Babs Manion
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Company Overview
SELCO Community Credit UnionSELCO Community Credit Union is a member-owned financial cooperative providing a comprehensive suite of financial services to individuals and businesses primarily in Oregon. Founded in 1936 by Lane County school employees, SELCO offers services such as checking and savings accounts, personal loans, auto loans, mortgages, credit cards, investment services, and business banking solutions. As a credit union, its focus is on serving its members and communities rather than maximizing shareholder profit, often resulting in better rates, lower fees, and personalized customer service. They emphasize community involvement and financial education.
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