Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Ayumi W is a seasoned Revenue Operations and Strategy professional with a strong background in scaling organizations, driving operational efficiency, and developing GTM strategies for SaaS companies. Her expertise spans business operations, data analysis, project management, and business development. She possesses extensive international experience in Latin America, Europe, and Asia and is multilingual, fluent in Japanese and Spanish, and conversational in French.
Ayumi W's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Currently leading Revenue Operations & Strategy at Rippling, focusing on driving growth and operational excellence.
Successfully scaled and standardized operations for post-GTM teams, developed performance targets that achieved a bell-curve attainment structure, and implemented Lane Four/Lean Data to automate routing assignments. Redefined ROEs for Sales & CS teams.
Executed and managed various strategic initiatives across Bizops, Bizdev, and Partnerships, working cross-functionally to launch key partnership marketing campaigns. Oversaw and managed B2B business.
Managed campaign strategy execution, developed investor decks, and conducted market analyses. Implemented a new CRM tool that reduced business inefficiencies and cut processing time significantly.
Worked within the Global Institutional Client Group (Financial Sponsors Group) and Energy & Power, handling investment banking responsibilities.
UNC Kenan-Flagler Business School
Copenhagen Business School
The Chinese University of Hong Kong
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Rippling is a unified platform that automates and connects every aspect of workforce management. It brings together HR, IT, and Finance to give businesses unprecedented visibility and control over their operations. From payroll and benefits to device management and application access, Rippling helps businesses automate tasks, streamline workflows, and make data-driven decisions.
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