Allie Wetteland
Orlando, Florida,United States
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Allie Wetteland is an accomplished Senior UX Designer with 8 years of experience in crafting intuitive and engaging digital experiences. Currently based in Austin, Texas, she specializes in user-centered design methodologies, from initial research and ideation through to prototyping and usability testing. Allie is passionate about leveraging design to solve complex problems and has a strong track record of delivering impactful solutions for both B2B and B2C products across various industries, including fintech and e-commerce. She is a firm believer in collaborative design processes and enjoys mentoring junior designers.
Professional Summary
Allie Wetteland's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Redesign Lead for 'FinFuture' Mobile App
Led the end-to-end redesign of the 'FinFuture' mobile banking application, resulting in a 40% improvement in user satisfaction scores and a 25% increase in daily active users within six months of launch.
Innovator of the Year Award 2022 - TechSolutions Inc.
Received the company-wide 'Innovator of the Year' award at TechSolutions Inc. for developing a novel user research framework that significantly reduced project discovery timelines by 30%.
Speaker at 'UX Forward' Conference 2023
Presented a talk on 'Ethical AI in UX Design' at the 'UX Forward' national conference, sharing insights with over 500 industry professionals and contributing to the discourse on responsible technology.
Educational Background
The University of Alabama
Art History, Criticism and Conservation
University of Alabama
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Company Overview
Simpli.fiSimpli.fi is a leading advertising technology company that provides a programmatic advertising platform and agency-managed services. They empower advertisers and agencies to target specific audiences with precision across various digital channels, including Connected TV (CTV), mobile, display, video, and social media. Simpli.fi specializes in localized programmatic advertising, enabling businesses to reach consumers at a granular level, such as by specific geographic areas, demographics, and online behaviors, to drive performance and results for their campaigns.
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