Aurene Wilford
Pleasant Grove, Utah,United States
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Find Aurene Wilford’s PhoneAurene Wilford's Overview
Aurene Wilford is a seasoned Senior UX Researcher and Product Strategist with over 12 years of experience dedicated to understanding user needs and translating them into impactful digital products and services. She possesses a strong passion for human-centered design and employs a mixed-methods research approach to uncover deep insights that drive innovation and business growth. Aurene excels at collaborating with cross-functional teams, including designers, product managers, and engineers, to ensure that user perspectives are integral to every stage of the product development lifecycle. Her work focuses on creating intuitive, accessible, and engaging experiences that solve real-world problems for users while achieving strategic business objectives. She is a strong advocate for ethical research practices and enjoys mentoring junior researchers.
Professional Summary
Aurene Wilford's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Foundational Research for New Market Entry
Conducted comprehensive ethnographic studies and market analysis that identified key user segments and unmet needs in an emerging market, directly influencing the company's successful product localization strategy and leading to a 15% market share within the first year.
Keynote Speaker at UX Insight Conference 2023
Delivered a keynote presentation on 'The Future of Ethical AI in UX Research' at the international UX Insight Conference, sharing best practices and future trends with over 500 industry professionals.
Developed and Implemented a Scalable Research Repository
Designed and rolled out a company-wide research repository system, improving the accessibility and usability of research findings, which reduced redundant research efforts by 30% and accelerated data-driven decision-making across product teams.
Improved Product Usability Score by 22%
Drove a series of iterative usability testing cycles for a flagship enterprise software, leading to design improvements that increased the System Usability Scale (SUS) score from 65 to 87.
Educational Background
Master of Arts - MA, Research Psychology
University of Kwa-Zulu Natal - Year 2010
Master of Arts - MA in Research Psychology, Psychology
University of KwaZulu-Natal - Year 2010
Bachelor of Arts - BA, Honours and HDE, Psychology, Environmental Science and English
University of KwaZulu-Natal - Year 1989
Masters in Research Psychology, Psychology
University of Kaw-Zulu Natal
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Company Overview
KLAS ResearchKLAS Research is a healthcare IT data and insights company. They specialize in gathering and analyzing feedback from healthcare professionals on software, services, and medical equipment to help providers make informed decisions and vendors improve their offerings. Their reports, ratings, and benchmarks are widely utilized in the healthcare industry for evaluating technology performance and vendor satisfaction.
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