Atif Siddiqi
,United States
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Atif Siddiqi is a prominent entrepreneur and technologist, best known as the Co-founder and Chairman of Branch.io. With a deep background in computer science from Stanford University, Atif identified a critical gap in the mobile ecosystem related to app linking and user attribution. This led to the creation of Branch, a leading mobile linking and measurement platform that helps companies drive growth and engagement. Before founding Branch, he honed his product management skills at Zynga, contributing to popular social games. He is widely recognized as a thought leader in mobile growth, deep linking, and entrepreneurship.
How Did Atif Siddiqi's Career Path Shape Their Journey?
Atif Siddiqi's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Atif Siddiqi's Key Achievements?
Co-founder & CEO of Branch.io
Co-founded Branch in 2014 and led it as CEO, scaling the company into an industry-standard platform for mobile deep linking and attribution used by thousands of major brands and apps worldwide.
Forbes 30 Under 30
Recognized on the Forbes 30 Under 30 list in 2016 for Enterprise Technology, highlighting his significant impact on the mobile industry through the innovations developed at Branch.
Thought Leader in Mobile Growth
Established himself as a key voice in the mobile tech space by authoring influential blog posts and speaking at industry conferences about mobile growth, user acquisition, and the importance of a seamless user experience.
What's Atif Siddiqi's Educational Background?
BA, Economics
University of Southern California
MBA
University of Southern California - Marshall School of Business
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Company Overview
BranchBranch is a leading mobile measurement and deep linking platform. It provides solutions that unify user experience and attribution across different devices, platforms, and channels. By offering a holistic view of customer journeys, Branch helps businesses optimize their mobile growth, improve user acquisition, and increase engagement and retention.
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