Ashley Pelzer Fomen
Charlotte, North Carolina,United States
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Ashley Pelzer Fomen is a seasoned and strategic Product Management leader with over a decade of experience in building and scaling impactful, user-centric products in the technology sector. She has a strong track record of driving product vision, strategy, and execution from conception to launch, particularly in areas like B2B/B2C marketplaces, SaaS solutions, and data-driven product development. Ashley is adept at leading cross-functional teams, leveraging user research and analytics to inform decisions, and fostering innovation to solve complex problems and deliver significant business value. Her expertise includes product roadmap development, go-to-market strategy, agile methodologies, and stakeholder management.
Professional Summary
Ashley Pelzer Fomen's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Product Strategy for Core Platform Growth
Spearheaded product strategy and execution for a key platform at a major tech company, resulting in significant user acquisition growth and a measurable increase in user engagement metrics over a two-year period.
Successful Launch of New Product Vertical
Managed the end-to-end lifecycle of a new product vertical, from initial market research and MVP definition to successful launch and iterative improvements, achieving early adoption targets within the first year.
Scaled Product Team and Processes
Instrumental in growing and mentoring a high-performing product team, implementing best-practice agile and product discovery processes that improved team velocity and product quality.
Data-Driven Feature Optimization
Championed a data-first approach to product development, leading initiatives that utilized A/B testing and user analytics to optimize key features, resulting in a notable uplift in conversion rates and customer satisfaction.
Thought Leadership in Product Management
Recognized for contributions to the product management community through speaking engagements at industry events and mentorship activities, sharing insights on product innovation and leadership.
Educational Background
Master of Business Administration (MBA)
Keller Graduate School of Management of DeVry University - Year 2015
B.S. Business Administration, Major: Finance, Minor: Communications
The College of New Jersey - Year 2005
Study Abroad - London, UK
Future Foundations - Year 2008
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Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company aims to make financial lives better by connecting clients to the resources they need to achieve their financial goals, offering services like checking and savings accounts, credit cards, home loans, auto loans, investment management through Merrill Lynch, and business banking solutions.
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