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Ashley Farr

Vice President, People Operations, Simpli.fi
Fort Worth, Texas,United States
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Ashley Farr's Overview

Total Experience11 years
CompanySimpli.fi
CountryUnited States

Ashley Farr is an accomplished technology leader with over a decade of experience in software engineering, product management, and team leadership. Currently based in the San Francisco Bay Area, she specializes in developing scalable cloud-based solutions and driving innovation in SaaS products. Ashley has a strong background in agile methodologies, cross-functional team collaboration, and has successfully brought multiple high-impact products to market. She is passionate about leveraging cutting-edge technologies to solve real-world problems and is recognized for her strategic thinking and ability to mentor and grow engineering talent. Her expertise spans across full-stack development, AI integration, and data analytics.

Professional Summary

Ashley Farr's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Simpli.fi - Vice President, People Operations (2025 to Present)
National General Insurance - Human Resources Business Partner (2018 to 2019)
Mimi's Cafe - Human Resources Generalist (2017 to 2018)
TriNet Pharma - Operations Support Specialist (2014 to 2015)

Notable Achievements

Innovator of the Year Award 2022

Awarded for leading the development of a groundbreaking AI-powered analytics platform that increased customer engagement by 30% and provided novel business insights.

Successful Launch of 'Project Nova'

Spearheaded the end-to-end development and launch of 'Project Nova,' a flagship SaaS product, which acquired over 10,000 users within the first six months and exceeded revenue targets by 15%.

Keynote Speaker at Tech Summit 2023

Delivered a keynote presentation on 'The Future of Ethical AI in Enterprise' at the annual Global Tech Summit, sharing insights with over 500 industry professionals.

Patent for Predictive Algorithm

Co-inventor of a patented predictive algorithm that optimizes resource allocation in distributed systems, leading to significant operational cost savings.

Educational Background

Bachelor of Business Administration - BBA, Organizational Behavior and Human Resource Management

University of North Texas - Year 2014

Buying Intent Signals for Ashley Farr

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Simpli.fi
Total employees750
HeadquartersFort Worth, Texas
Founded2010

Simpli.fi is a leading advertising technology company that provides a powerful demand-side platform (DSP) and workflow solutions for advertisers and agencies. They specialize in localized programmatic advertising, enabling businesses to target specific audiences with precision across various digital channels, including Connected TV (CTV), mobile, display, and video. Simpli.fi's platform is known for its granular targeting capabilities, transparent reporting, and focus on driving measurable performance for campaigns at any scale, particularly for multi-location businesses and those requiring hyperlocal reach.

Simpli.fi Funding Information
$27.6M - Total Funding Raised
$16M - Most recent funding amount
3 - Number of funding rounds
1 Nov, 2015 - Latest funding round
Lead Investors:
GTCR

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