Ashley Fernandes
Bengaluru, Karnataka,India
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Ashley Fernandes is a results-oriented Marketing Manager with a decade of experience in developing and executing comprehensive marketing strategies that drive brand growth and customer engagement. She possesses a strong analytical mindset, excels in digital marketing, campaign management, and market research, and is passionate about leveraging data-driven insights to optimize performance. Ashley is known for her collaborative leadership style and her ability to build and motivate high-performing teams to achieve ambitious marketing objectives in competitive environments.
Professional Summary
Ashley Fernandes's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Exceeded Q4 Sales Target by 150%
Led a cross-functional team to develop and launch a new digital marketing campaign for a flagship product, resulting in a 150% achievement against the quarterly sales target and a 35% increase in qualified leads.
Global Brand Re-positioning Initiative Lead
Spearheaded the strategic re-positioning of a key brand across international markets, which involved extensive market analysis, consumer research, and creative development, leading to a 20% uplift in brand perception scores.
Marketing Innovator of the Year 2022
Awarded 'Marketing Innovator of the Year' for implementing a novel AI-powered customer segmentation tool that improved campaign targeting precision and increased conversion rates by 18%.
Successful Launch of Loyalty Program
Designed and rolled out a new customer loyalty program that acquired over 50,000 members in its first six months and increased repeat purchase rates by 25%.
Educational Background
Bachelor's Degree, Electronics & Telecommunications
Padre Conceicao College of Engineering Goa - Year 2001
Goa University, Goa
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Company Overview
SemtechSemtech Corporation is a high-performance semiconductor, IoT systems, and Cloud connectivity service provider. They supply analog and mixed-signal semiconductor products and advanced algorithms, focusing on solutions that enable a smarter, more connected, and sustainable planet. Key products include the LoRa® long-range, low-power wireless platform, used in a vast range of IoT applications, alongside solutions for signal integrity, circuit protection, power management, and video broadcast.
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