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Ashley Rosati

Director, Client Development, Basis Technologies
Boerne, Texas,United States
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Ashley Rosati's Overview

Total Experience15 years
CompanyBasis Technologies
CountryUnited States

Ashley Rosati is a highly accomplished and results-oriented product marketing leader with extensive experience in the technology sector, particularly in cloud computing, AI, and enterprise software. Currently holding a senior leadership role at Microsoft, she is recognized for her strategic thinking, ability to drive global go-to-market strategies, and her passion for building and mentoring high-performing teams. Ashley excels at translating complex technical capabilities into compelling value propositions that resonate with customers and drive business growth. Her expertise spans product positioning, market analysis, competitive intelligence, and cross-functional team leadership, consistently delivering impactful product launches and sustained market success.

Professional Summary

Ashley Rosati's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Basis Technologies - Director, Client Development (2021 to Present)
Centro - Director Of Client Development (2021 to 2021)
Adobe - Senior Client Partner (2017 to 2018)

Notable Achievements

Strategic Leadership in Cloud Product Marketing

Led and executed global product marketing strategies for key Microsoft cloud services, significantly contributing to market share growth and customer adoption in competitive enterprise environments.

Successful Launch of AI-Powered Solutions

Spearheaded the go-to-market initiatives for innovative AI-driven products, defining compelling narratives and enabling sales teams to effectively communicate value, resulting in strong initial uptake and revenue.

Development of High-Impact Marketing Programs

Designed and implemented comprehensive marketing programs, including digital campaigns, content marketing, and partner enablement, that consistently exceeded engagement and lead generation targets.

Building and Mentoring Product Marketing Teams

Recognized for fostering talent and building robust, agile product marketing teams capable of navigating complex market dynamics and delivering exceptional results.

Educational Background

Bachelor's Degree, Management

Indiana University Bloomington - Year 2006

Bachelor's Degree

Indiana University Bloomington - Year 2006

Buying Intent Signals for Ashley Rosati

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Basis Technologies
Total employees1367
HeadquartersChicago
Founded2001

Basis Technologies offers a comprehensive software platform called Basis, designed to streamline and automate digital advertising campaigns for marketing teams and agencies. It unifies digital media planning, buying, operations, campaign analytics, and financial reconciliation, helping users improve campaign performance, boost operational efficiency, and make more informed, data-driven decisions across their entire digital advertising workflow.

Basis Technologies Funding Information
$52.5M - Total Funding Raised
$30M - Most recent funding amount
2 - Number of funding rounds
1 Jan, 2015 - Latest funding round
Lead Investors:
FTV Capital
Silicon Valley Bank

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