Ashley Rosati
Boerne, Texas,United States
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Ashley Rosati is a highly accomplished and results-oriented product marketing leader with extensive experience in the technology sector, particularly in cloud computing, AI, and enterprise software. Currently holding a senior leadership role at Microsoft, she is recognized for her strategic thinking, ability to drive global go-to-market strategies, and her passion for building and mentoring high-performing teams. Ashley excels at translating complex technical capabilities into compelling value propositions that resonate with customers and drive business growth. Her expertise spans product positioning, market analysis, competitive intelligence, and cross-functional team leadership, consistently delivering impactful product launches and sustained market success.
Professional Summary
Ashley Rosati's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Strategic Leadership in Cloud Product Marketing
Led and executed global product marketing strategies for key Microsoft cloud services, significantly contributing to market share growth and customer adoption in competitive enterprise environments.
Successful Launch of AI-Powered Solutions
Spearheaded the go-to-market initiatives for innovative AI-driven products, defining compelling narratives and enabling sales teams to effectively communicate value, resulting in strong initial uptake and revenue.
Development of High-Impact Marketing Programs
Designed and implemented comprehensive marketing programs, including digital campaigns, content marketing, and partner enablement, that consistently exceeded engagement and lead generation targets.
Building and Mentoring Product Marketing Teams
Recognized for fostering talent and building robust, agile product marketing teams capable of navigating complex market dynamics and delivering exceptional results.
Educational Background
Bachelor's Degree, Management
Indiana University Bloomington - Year 2006
Bachelor's Degree
Indiana University Bloomington - Year 2006
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Company Overview
Basis TechnologiesBasis Technologies offers a comprehensive software platform called Basis, designed to streamline and automate digital advertising campaigns for marketing teams and agencies. It unifies digital media planning, buying, operations, campaign analytics, and financial reconciliation, helping users improve campaign performance, boost operational efficiency, and make more informed, data-driven decisions across their entire digital advertising workflow.
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