Ashley Boday
Troy, Michigan,United States
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Ashley Boday is a highly accomplished marketing leader with extensive experience in B2B SaaS, content strategy, SEO, and demand generation. She is recognized for her innovative approach to building strong brand narratives and leveraging content to drive measurable business results. Ashley has a proven track record of developing and executing comprehensive marketing strategies that elevate brand presence, engage target audiences, and accelerate revenue growth. She is passionate about the intersection of creativity and data in marketing, and is known for her ability to build and inspire high-performing teams.
Professional Summary
Ashley Boday's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
VP of Marketing at Casted
Leads all marketing functions for Casted, the first B2B podcasting platform. Instrumental in shaping the company's brand, go-to-market strategy, and establishing it as a thought leader in content marketing and amplification.
Former Director of Marketing at Rival IQ
Spearheaded marketing efforts at Rival IQ (acquired by NetBase Quid), focusing on content marketing, SEO, and social media analytics to drive customer acquisition and brand visibility in the competitive intelligence space.
Key Contributor at Moz
During her tenure at Moz, Ashley played a significant role in content creation, SEO strategy, and community engagement, contributing to Moz's reputation as a leading authority in search engine optimization.
Industry Speaker and Thought Leader
Frequently invited to speak at marketing conferences and webinars, sharing her expertise on content marketing, SEO, B2B podcasting, and brand building with a wider audience.
Educational Background
BSBA, Finance/Economics
Central Michigan University - Year 1989
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Company Overview
Huntington National BankHuntington National Bank, a subsidiary of Huntington Bancshares Incorporated, is a full-service bank offering a wide range of financial products and services to individuals, small and middle-market businesses, corporations, municipalities, and other FIs. From an end-user perspective, Huntington is known for its customer-centric approach, often emphasizing convenience through its extensive network of branches and ATMs, digital banking solutions, and a commitment to community involvement. They provide everyday banking like checking and savings accounts, credit cards, mortgage and home equity loans, auto loans, as well as more complex services like wealth management, investment advice, and business banking solutions including loans, treasury management, and capital markets services. They aim to make banking easier and help people and businesses achieve their financial goals.
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