Andrew Rodbell
Calabasas, California,United States
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Andrew Rodbell is a highly accomplished marketing and brand strategist with over 25 years of experience in building iconic brands and driving business growth for Fortune 500 companies and innovative startups. He is currently the CEO & Founder of Brandexperience, a strategic brand consultancy. Andrew is known for his expertise in consumer behavior, brand positioning, innovation, and creating compelling customer experiences. Prior to founding Brandexperience, he held significant leadership roles, including Chief Marketing Officer at Post Consumer Brands and various Vice President of Marketing positions at Anheuser-Busch InBev. His early career was forged at Procter & Gamble, where he managed several global brands. Andrew is passionate about transforming brands into powerful assets that connect deeply with consumers and deliver sustainable results.
Professional Summary
Andrew Rodbell's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Founder & CEO, Brandexperience
Established and leads Brandexperience since October 2017, a consultancy dedicated to helping companies develop powerful brand strategies, enhance customer experiences, and drive growth through innovative marketing.
Chief Marketing Officer, Post Consumer Brands
Led all marketing functions for the $1.8B CPG company, overseeing brand strategy, innovation, advertising, and consumer insights for iconic cereal brands like Honey Bunches of Oats, Fruity Pebbles, and Grape-Nuts, contributing to significant brand revitalization and market share growth.
VP Marketing, Anheuser-Busch InBev
Held various senior marketing leadership roles, including VP of Bud Light, where he spearheaded marketing initiatives for one of the world's largest beer brands, driving brand equity and sales volume through innovative campaigns and partnerships.
Brand Management Leadership at Procter & Gamble
Managed and grew several major P&G brands, developing foundational expertise in brand building, consumer marketing, and strategic planning within a world-class CPG environment.
Thought Leadership in Brand Strategy
Frequently sought for insights on brand development, customer engagement, and the future of marketing, leveraging his extensive experience to guide businesses in navigating complex market dynamics.
Educational Background
Master of Business Administration (M.B.A.), Finance
Wake Forest University School of Business - Year 2014
B.S., International Business and Global Management
Babson College - Year 2006
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Company Overview
Harbor Freight ToolsHarbor Freight Tools is a privately held, family-owned discount tool and equipment retailer, operating a chain of retail stores across the United States, as well as a mail-order and e-commerce business. The company is known for offering a wide variety of tools, hardware, and equipment at low prices, often under its own house brands. They aim to provide quality tools at affordable prices for DIY enthusiasts, hobbyists, and professionals by sourcing directly from manufacturers and minimizing overhead.
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