Ariana Powell-Smithson
Dallas, Texas,United States
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Ariana Powell-Smithson is a highly accomplished and visionary leader in User Experience (UX) Design and Product Strategy, with over 15 years of experience transforming complex business challenges into intuitive and engaging digital solutions. Currently based in Austin, Texas, she is renowned for her human-centered design approach, her ability to foster collaborative innovation within cross-functional teams, and her passion for mentoring emerging design talent. Ariana has a proven track record of spearheading successful product launches and redesigns for both startups and Fortune 500 companies, consistently driving user satisfaction, engagement, and business growth. She is a strong advocate for ethical design practices and is deeply committed to creating products that are not only user-friendly but also accessible and inclusive.
Professional Summary
Ariana Powell-Smithson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global Launch of 'ConnectSphere' Platform
Led the UX design and strategy for 'ConnectSphere,' a B2B SaaS platform, from initial concept to global launch. Achieved a 40% improvement in user task completion rates and a 30% increase in customer retention within the first year post-launch.
Innovator of the Year Award 2021
Received the prestigious 'Innovator of the Year' award at TechForward Inc. for pioneering a novel user research methodology that significantly reduced product development cycles and improved market fit.
Keynote Speaker at UX World Summit 2023
Delivered a well-received keynote address on 'The Future of Empathetic AI in UX' at the international UX World Summit, sharing insights with over 2,000 industry professionals.
Established Design Mentorship Program
Founded and scaled an internal design mentorship program at OmniCorp, resulting in a 50% increase in junior designer promotion rates and significantly improved team morale and skill development.
Educational Background
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Company Overview
Retail Merchandising Services, Inc.Retail Merchandising Services, Inc. (RMS) is a national provider of in-store merchandising services, fixture installations, and retail project management. They specialize in helping retailers and consumer packaged goods (CPG) companies execute their in-store strategies effectively, including new store setups, remodels, resets, audits, and ongoing merchandising support. Their goal is to ensure products are displayed correctly to enhance the shopping experience and drive sales for their clients across various retail sectors.
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