Alyssa Provazza
Greater Boston,United States
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Alyssa Provazza is a highly accomplished marketing leader, currently serving as the VP of Marketing at HubSpot. With extensive experience in content strategy, brand building, product marketing, and demand generation, she has a proven track record of driving growth for SaaS companies. Alyssa is known for her expertise in building and scaling high-performing marketing teams, developing innovative go-to-market strategies, and leveraging data-driven insights to optimize customer acquisition and retention. She is a passionate advocate for customer-centric marketing and a respected thought leader in the inbound marketing space, frequently sharing her knowledge through various platforms.
Professional Summary
Alyssa Provazza's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
VP of Marketing at HubSpot
Leads and scales global marketing functions at HubSpot, focusing on driving brand awareness, customer acquisition, and revenue growth for its comprehensive CRM platform. Oversees content, product marketing, and demand generation strategies.
Driving Force Behind HubSpot Academy's Growth
Instrumental in the strategy and expansion of HubSpot Academy, transforming it into a leading global resource for free online training in marketing, sales, customer service, and more, certifying millions.
Thought Leader in Content and Inbound Marketing
Recognized as an influential voice in content strategy and inbound marketing, regularly contributing articles, speaking at industry events, and sharing insights on building effective marketing engines.
Champion of Customer-Centric Marketing
Advocates for and implements marketing strategies deeply rooted in understanding and serving customer needs, enhancing customer experience and loyalty.
Building High-Performance Marketing Teams
Successfully built, mentored, and led high-performing marketing teams capable of executing complex strategies and achieving ambitious growth targets in competitive markets.
Educational Background
Bachelor of Arts (B.A.), Summa Cum Laude, English and Creative Writing
The George Washington University - Year 2006
Medfield High School
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Company Overview
Informa TechTargetInforma TechTarget is a leading global provider of B2B technology marketing and purchase intent data. It enables tech companies to reach and engage highly targeted enterprise technology buyers through its extensive network of content-rich websites, data analytics, and marketing services. Following its acquisition by Informa PLC in early 2024, it combines TechTarget's specialized intent data capabilities with Informa's broader market intelligence and audience reach.
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