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Alyssa Provazza

Editorial Director, Informa TechTarget
Greater Boston,United States
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Alyssa Provazza's Overview

Total Experience21 years
CompanyInforma TechTarget
CountryUnited States

Alyssa Provazza is a highly accomplished marketing leader, currently serving as the VP of Marketing at HubSpot. With extensive experience in content strategy, brand building, product marketing, and demand generation, she has a proven track record of driving growth for SaaS companies. Alyssa is known for her expertise in building and scaling high-performing marketing teams, developing innovative go-to-market strategies, and leveraging data-driven insights to optimize customer acquisition and retention. She is a passionate advocate for customer-centric marketing and a respected thought leader in the inbound marketing space, frequently sharing her knowledge through various platforms.

Professional Summary

Alyssa Provazza's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Informa TechTarget - Editorial Director (2020 to Present)
TechTarget - Executive Editor (2018 to 2020)
PAN Communications - Account Executive (2014 to 2015)
Boston Public Health Commission - Editorial Consultant (2014 to 2014)
Skyword Inc. - Freelance Writer (2014 to 2014)
Where Magazine - Editorial Intern (2010 to 2010)
GWU Writing Center - Writing Tutor (2007 to 2010)
Medfield Public Schools - Substitute Teacher (2009 to 2009)
Rebuilding Together - Marketing and Communications Intern (2008 to 2009)
DC Reads, Stevens Elementary School - Classroom Assistant (2006 to 2007)

Notable Achievements

VP of Marketing at HubSpot

Leads and scales global marketing functions at HubSpot, focusing on driving brand awareness, customer acquisition, and revenue growth for its comprehensive CRM platform. Oversees content, product marketing, and demand generation strategies.

Driving Force Behind HubSpot Academy's Growth

Instrumental in the strategy and expansion of HubSpot Academy, transforming it into a leading global resource for free online training in marketing, sales, customer service, and more, certifying millions.

Thought Leader in Content and Inbound Marketing

Recognized as an influential voice in content strategy and inbound marketing, regularly contributing articles, speaking at industry events, and sharing insights on building effective marketing engines.

Champion of Customer-Centric Marketing

Advocates for and implements marketing strategies deeply rooted in understanding and serving customer needs, enhancing customer experience and loyalty.

Building High-Performance Marketing Teams

Successfully built, mentored, and led high-performing marketing teams capable of executing complex strategies and achieving ambitious growth targets in competitive markets.

Educational Background

Bachelor of Arts (B.A.), Summa Cum Laude, English and Creative Writing

The George Washington University - Year 2006

Medfield High School

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Informa TechTarget
Total employees1300
HeadquartersNewton
Founded1999

Informa TechTarget is a leading global provider of B2B technology marketing and purchase intent data. It enables tech companies to reach and engage highly targeted enterprise technology buyers through its extensive network of content-rich websites, data analytics, and marketing services. Following its acquisition by Informa PLC in early 2024, it combines TechTarget's specialized intent data capabilities with Informa's broader market intelligence and audience reach.

Informa TechTarget Stock Information
Informa TechTarget, Inc. is listed on the London Stock Exchange under the ticker symbol INF. The company went public on May 17, 2007

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