April Wasleski
Kansas City, Missouri,United States
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April Wasleski is a seasoned and strategic marketing leader with over two decades of experience, particularly in the B2B technology and SaaS sectors. She is recognized for her expertise in building and scaling global marketing functions, driving demand generation, shaping product marketing strategies, and leading high-performing teams. April has a strong background in go-to-market planning, brand development, content strategy, and sales enablement. She is known for her data-driven approach and her ability to translate complex technical concepts into compelling value propositions that resonate with target audiences and drive business growth. Throughout her career, she has held significant leadership positions at various innovative technology companies, consistently delivering impactful marketing outcomes.
Professional Summary
April Wasleski's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
VP of Marketing at Intelligent Medical Objects (IMO)
Currently leading the marketing function at IMO, focusing on driving growth, brand awareness, and market penetration for their healthcare data solutions. Responsible for all aspects of marketing including product marketing, demand generation, corporate communications, and digital strategy.
Led Marketing at MetricStream
As VP, Portfolio & Customer Marketing, and previously VP, Product & Solutions Marketing, she was instrumental in defining and executing marketing strategies for MetricStream's GRC (Governance, Risk, and Compliance) solutions, significantly contributing to their market leadership.
Strategic Marketing Leadership at CA Technologies (now Broadcom)
Held various senior marketing roles, including Senior Director of Product Marketing, where she led global marketing initiatives for key product lines, focusing on driving adoption and revenue for enterprise software solutions.
Proven Go-to-Market Expertise
Consistently demonstrated ability to develop and implement successful go-to-market strategies for new products and existing portfolios, resulting in increased sales pipeline, customer acquisition, and market share.
Educational Background
BS, Accounting and Business Administration
The University of Kansas - Year 1994
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Company Overview
H&R BlockH&R Block is a leading American tax preparation company, providing services for individuals and small businesses. They offer tax software, online tax filing options, and in-person assistance from tax professionals across thousands of retail locations. Their goal is to simplify the tax process and help clients achieve their best possible tax outcome, including maximizing refunds and ensuring accuracy.
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