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Anthony Prato

Sr Director IT, TrueCommerce
Canal Winchester, Ohio,United States
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Anthony Prato's Overview

Total Experience0 years
CompanyTrueCommerce
CountryUnited States

Anthony Prato is a highly accomplished and results-driven Product Management leader with over 12 years of experience in conceptualizing, developing, and launching innovative digital products in competitive markets. He has a strong background in SaaS, mobile applications, and e-commerce platforms, consistently delivering solutions that enhance user experience and drive business growth. Anthony excels at cross-functional team leadership, agile methodologies, market analysis, and translating complex customer needs into actionable product roadmaps. He is passionate about leveraging data analytics and user feedback to iterate and improve product offerings, ensuring they meet both user expectations and strategic business objectives. Anthony is also a keen observer of emerging technology trends, particularly in AI and IoT, and seeks to integrate them meaningfully into product strategies.

Professional Summary

Anthony Prato's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

TrueCommerce - Sr Director IT ( to Present)

Notable Achievements

Led Launch of Flagship Mobile Application

Spearheaded the end-to-end development and launch of a new flagship mobile application, which acquired over 500,000 users within the first year and achieved a 4.7-star rating on app stores. This involved managing a team of 15+ engineers, designers, and marketers.

Revenue Growth for SaaS Product Line

Drove a 40% year-over-year revenue increase for a key SaaS product line by identifying new market segments, defining compelling new features, and optimizing pricing strategies.

Product Innovation Award 2022

Received the company's 'Product Innovation Award' for conceptualizing and delivering a groundbreaking feature that significantly improved user engagement by 30% and reduced churn by 15%.

Strategic Partnership Development

Successfully negotiated and integrated three strategic technology partnerships that expanded product capabilities and opened new distribution channels, contributing to a 20% market share increase.

Educational Background

Buying Intent Signals for Anthony Prato

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

TrueCommerce
Total employees1400
HeadquartersCranberry Township, Pennsylvania
Founded1995

TrueCommerce provides a global commerce network that connects businesses with their customers, suppliers, and channels. Their unified commerce solutions include EDI (Electronic Data Interchange), B2B e-commerce, marketplace integration (like Amazon, eBay), and supply chain visibility, helping companies streamline operations, improve efficiency, and accelerate business growth by making it easier to do business in every direction. They serve a wide range of industries, including retail, manufacturing, distribution, and logistics.

TrueCommerce Funding Information
Over $131.5M (based on disclosed rounds; current primary ownership by PE firm WCAS, acquisition amounts often undisclosed) - Total Funding Raised
$130M (Private Equity) - Most recent funding amount
3 (disclosed prior to current PE ownership) - Number of funding rounds
Oct 18, 2016 (This refers to the last disclosed funding round. The company was acquired by Welsh, Carson, Anderson & Stowe in November 2020) - Latest funding round
Lead Investors:
Welsh, Carson, Anderson & Stowe (WCAS)
Accel-KKR (previous majority investor)

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