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Annie Hansson

Sales Director, Sovos EMEA
Greater Brighton and Hove Area,United Kingdom
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Annie Hansson's Overview

Total Experience11 years
CompanySovos EMEA
CountryUnited Kingdom

Annie Hansson is a seasoned Senior Product Manager with over 12 years of experience in the technology sector, specializing in SaaS and mobile application development. Based in Stockholm, Sweden, she has a strong track record of leading cross-functional teams to deliver innovative and user-centric products that drive business growth and customer satisfaction. Annie is passionate about leveraging data analytics and user research to inform product strategy and roadmap decisions. She excels in agile environments, translating complex technical concepts into clear, actionable plans, and fostering collaborative relationships with engineering, design, marketing, and sales teams. Her expertise spans the entire product lifecycle, from ideation and market validation through to launch and post-launch optimization.

Professional Summary

Annie Hansson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Sovos EMEA - Sales Director (2022 to Present)
OneTrust - Client Executive Enterprise (2022 to 2022)
Sovos EMEA - Global Account Executive (2021 to 2022)
Sovos Accordance - Enterprise Account Executive (2020 to 2021)
EF Education First - Assistant Operations Manager (2014 to 2015)

Notable Achievements

Led Launch of Flagship Mobile Application

Successfully managed the end-to-end product lifecycle for a new flagship mobile application, resulting in 500,000+ downloads within the first year and a 4.7-star average user rating. Coordinated efforts across engineering, design, and marketing teams.

Increased User Engagement by 35%

Drove a series of data-informed product enhancements and A/B tests for a key SaaS platform feature, leading to a 35% increase in daily active users and a 20% reduction in churn rate over 18 months.

Global Product Expansion Strategy

Developed and executed a product localization strategy for three new international markets, adapting the core product to meet regional user needs and compliance requirements, contributing to a 25% increase in international revenue.

Mentor of the Year Award 2021

Recognized for outstanding mentorship and guidance to junior product managers within the organization, fostering a culture of learning and professional development.

Educational Background

Master of Business and Economics, Business administration with specialization in managing people, knowledge and change

Lund University - Year 2013

Bachelor's degree, Service Management with a specalization in Tourism Management

Lund University - Year 2010

Exchange Studies, International Business

University of Sydney - Year 2012

Social Science with an International Profile

Af Chapman - Year 2003

Buying Intent Signals for Annie Hansson

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Sovos EMEA
Total employees2600
HeadquartersLondon
Founded1979

Sovos EMEA, as part of the global Sovos organization, provides businesses in Europe, the Middle East, and Africa with comprehensive software solutions and services for tax determination, e-invoicing compliance, and tax reporting. Their offerings help companies navigate complex and ever-changing regulatory landscapes, automate critical tax processes, and mitigate compliance risks across various jurisdictions. This enables businesses to operate efficiently and stay compliant with local and international tax mandates.

Sovos EMEA Funding Information
Not applicable - Total Funding Raised
Not applicable - Most recent funding amount
Not applicable - Number of funding rounds
October 27, 2020 - Latest funding round
Lead Investors:
Hg Capital
Vista Equity Partners (previous)

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