Anna Konovodova

Growth & Strategy Manager II | SaaS | PLG, Monetization, Retention | $1M+ Impact Initiatives, Deel
Toronto, Ontario,Canada
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Who Is Anna Konovodova?

Total Experience12 years
CompanyDeel
CountryCanada

Anna Konovodova is a Toronto-based Growth Manager with 8 years of experience scaling B2B/B2C SaaS companies through data-driven, experiment-led growth. She specializes in go-to-market (GTM) strategy, product-led growth (PLG), A/B testing, monetization design (Freemium vs. Trial), and Product-Qualified Lead (PQL) optimization. She thrives at the intersection of product, data, and marketing, helping cross-functional teams unlock growth through experimentation, segmentation, and deep user insight. Her mission is to spearhead projects that not only generate millions in revenue but also provide immense value to millions of users.

Anna Konovodova LinkedIn pageCompany Website

How Did Anna Konovodova's Career Path Shape Their Journey?

Anna Konovodova's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Deel - Growth & Strategy Manager II | SaaS | PLG, Monetization, Retention | $1M+ Impact Initiatives(2023 to Present)
airSlate - Growth & Strategy Manager I | B2B SaaS – Product-Led Growth & Revenue Initiatives(2022 to 2023)
airSlate | Business Automation - Senior Marketing Manager | SaaS | B2B(2020 to 2022)
iPetitions - Growth Marketing Manager | SaaS | B2C(2019 to 2021)
PeopleForce - HR Software service provider - Sr. Marketing Manager | SaaS | B2B(2019 to 2020)
UXReality - Product Marketing Manager | SaaS | B2B(2019 to 2019)
CoolTool - Senior Digital Marketing Manager | SaaS | B2B(2018 to 2019)
Evyap - Marketing Analyst | FMCG(2016 to 2016)
Tribal DDB Ukraine - Account Trainee | Advertising and media services(2015 to 2015)
Atlantic Group (AGL) / Advertisement, Media, Publishing - Public Relations Assistant | Advertising and media services(2013 to 2014)

What Are Anna Konovodova's Key Achievements?

TOP 25 Creative Young Advertisers

Recognized as one of the TOP 25 Creative Young Advertisers in 2015.

Honored MBA Graduate

Honored MBA Graduate in 2017.

$1M+ Impact Initiatives at Deel

Leads cross-functional initiatives focused on unlocking scalable, sustainable growth across monetization, product-led growth (PLG), and retention with $1M+ revenue potential at Deel.

What's Anna Konovodova's Educational Background?

Advanced Growth Strategy; Monetization + Pricing

Reforge - Year 2022

Master of Business Administration - MBA, Management of International Business

University of Redlands - Year 2015

Bachelor (Licence), Economics and Management

Université Grenoble Alpes

Bachelor's degree, Public Relations, Advertising, and Applied Communication

Kyiv national university of trade and economics (KNUTE) - Year 2011

Buying Intent Signals for Anna Konovodova

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Deel
Total employees3000
HeadquartersToronto
Founded2019

Deel is a global payroll and compliance platform that helps businesses hire anyone, anywhere. They automate payroll, manage international compliance, and handle HR tasks for global teams. Deel provides a single platform to onboard, pay, and manage employees and contractors worldwide, ensuring compliance with local laws and regulations.

Company Website
Deel Funding Information
Unknown - Total Funding Raised
Not applicable - Most recent funding amount
9 - Number of funding rounds
May 11, 2022 - Latest funding round
Lead Investors:
Andreessen Horowitz
Spark Capital
Y Combinator
Coatue

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