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Anita Brearton

Founder/CEO , CabinetM
Boston, Massachusetts,United States
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Anita Brearton's Overview

Total Experience63 years
CompanyCabinetM
CountryUnited States

Anita Brearton is a seasoned technology executive, entrepreneur, and marketing leader with extensive experience in B2B software and services. She is best known as the Co-founder and CEO of CabinetM, a marketing technology management platform designed to help marketing teams discover, manage, and optimize their technology stacks. Prior to CabinetM, Anita held numerous senior leadership roles in marketing and product management at companies like Sycamore Networks and Proteon. She is recognized for her deep understanding of the MarTech landscape, go-to-market strategies, and her ability to build and scale technology businesses. Anita is also an author, speaker, and mentor, passionate about helping marketers navigate the complexities of modern marketing.

Professional Summary

Anita Brearton's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

CabinetM - Founder/CEO (2014 to Present)
LibraryM - Founder/CEO (2020 to Present)
Golden Seeds - Managing Director, (2007 to Present)
Attack Your Stack - Author (2019 to 2019)
MassVentures - Vice Chairman of the Board (2011 to 2019)
FashionPlaytes - Board Director (2012 to 2013)
Angel Capital Association - Board Member (2010 to 2012)
Simmons College - Entrepreneur in Residence (2010 to 2012)
Independent - Marketing Consultant (2003 to 2011)
Sycamore Networks - Vice President Corporate Marketing (1998 to 2003)

Notable Achievements

Co-founder & CEO of CabinetM

Successfully co-founded and leads CabinetM, a pioneering platform that helps enterprises manage and optimize their complex marketing technology stacks, addressing a significant pain point for modern marketing organizations.

Author - 'Find, Fix, Fill Your Sales Pipeline'

Co-authored the book 'Find, Fix, Fill Your Sales Pipeline: Stop Wasting Time, Attract Your Ideal Customer and Generate More Leads than You Can Handle', providing practical advice for B2B sales and marketing.

Experienced B2B Marketing & Tech Executive

Over three decades of experience in senior marketing and leadership roles within the technology sector, contributing to the growth and strategy of various companies before founding her own.

Thought Leader and Speaker in MarTech

Recognized as an influential voice in the marketing technology space, frequently speaking at industry conferences, contributing articles, and sharing insights on MarTech trends and management.

Advisor and Mentor

Actively advises startups and mentors aspiring entrepreneurs and marketers, leveraging her extensive experience to guide others in the tech industry.

Educational Background

Bachelor of Arts, Psychology

Randolph-Macon Woman's College

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

CabinetM
Total employees8
HeadquartersBoston
Founded2014

CabinetM is a marketing technology management platform designed to help marketers discover, track, manage, and optimize their marketing technology stacks and strategy. It provides a comprehensive directory of over 15,000 martech tools, along with features for stack visualization, vendor management, compliance tracking, and budget oversight, enabling marketing teams to make more informed decisions about their technology investments.

CabinetM Funding Information
$5.5M - Total Funding Raised
$2M - Most recent funding amount
4 - Number of funding rounds
Jan 25, 2022 - Latest funding round
Lead Investors:
Glasswing Ventures
Stage 1 Ventures
Boston Harbor Angels
Service Provider Capital

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