Anita Brearton
Boston, Massachusetts,United States
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Anita Brearton is a seasoned technology executive, entrepreneur, and marketing leader with extensive experience in B2B software and services. She is best known as the Co-founder and CEO of CabinetM, a marketing technology management platform designed to help marketing teams discover, manage, and optimize their technology stacks. Prior to CabinetM, Anita held numerous senior leadership roles in marketing and product management at companies like Sycamore Networks and Proteon. She is recognized for her deep understanding of the MarTech landscape, go-to-market strategies, and her ability to build and scale technology businesses. Anita is also an author, speaker, and mentor, passionate about helping marketers navigate the complexities of modern marketing.
Professional Summary
Anita Brearton's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Co-founder & CEO of CabinetM
Successfully co-founded and leads CabinetM, a pioneering platform that helps enterprises manage and optimize their complex marketing technology stacks, addressing a significant pain point for modern marketing organizations.
Author - 'Find, Fix, Fill Your Sales Pipeline'
Co-authored the book 'Find, Fix, Fill Your Sales Pipeline: Stop Wasting Time, Attract Your Ideal Customer and Generate More Leads than You Can Handle', providing practical advice for B2B sales and marketing.
Experienced B2B Marketing & Tech Executive
Over three decades of experience in senior marketing and leadership roles within the technology sector, contributing to the growth and strategy of various companies before founding her own.
Thought Leader and Speaker in MarTech
Recognized as an influential voice in the marketing technology space, frequently speaking at industry conferences, contributing articles, and sharing insights on MarTech trends and management.
Advisor and Mentor
Actively advises startups and mentors aspiring entrepreneurs and marketers, leveraging her extensive experience to guide others in the tech industry.
Educational Background
Bachelor of Arts, Psychology
Randolph-Macon Woman's College
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Company Overview
CabinetMCabinetM is a marketing technology management platform designed to help marketers discover, track, manage, and optimize their marketing technology stacks and strategy. It provides a comprehensive directory of over 15,000 martech tools, along with features for stack visualization, vendor management, compliance tracking, and budget oversight, enabling marketing teams to make more informed decisions about their technology investments.
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