Anita Brearton is a seasoned technology executive, entrepreneur, and marketing leader with extensive experience in B2B software and services. She is best known as the Co-founder and CEO of CabinetM, a marketing technology management platform designed to help marketing teams discover, manage, and optimize their technology stacks. Prior to CabinetM, Anita held numerous senior leadership roles in marketing and product management at companies like Sycamore Networks and Proteon. She is recognized for her deep understanding of the MarTech landscape, go-to-market strategies, and her ability to build and scale technology businesses. Anita is also an author, speaker, and mentor, passionate about helping marketers navigate the complexities of modern marketing.
Anita Brearton's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully co-founded and leads CabinetM, a pioneering platform that helps enterprises manage and optimize their complex marketing technology stacks, addressing a significant pain point for modern marketing organizations.
Co-authored the book 'Find, Fix, Fill Your Sales Pipeline: Stop Wasting Time, Attract Your Ideal Customer and Generate More Leads than You Can Handle', providing practical advice for B2B sales and marketing.
Over three decades of experience in senior marketing and leadership roles within the technology sector, contributing to the growth and strategy of various companies before founding her own.
Recognized as an influential voice in the marketing technology space, frequently speaking at industry conferences, contributing articles, and sharing insights on MarTech trends and management.
Actively advises startups and mentors aspiring entrepreneurs and marketers, leveraging her extensive experience to guide others in the tech industry.
Randolph-Macon Woman's College
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CabinetM is a marketing technology management platform designed to help marketers discover, track, manage, and optimize their marketing technology stacks and strategy. It provides a comprehensive directory of over 15,000 martech tools, along with features for stack visualization, vendor management, compliance tracking, and budget oversight, enabling marketing teams to make more informed decisions about their technology investments.
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