Anette Hornlath
Detroit Metropolitan Area,United States
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Anette Hornlath is a distinguished and results-oriented Senior Product Manager with over 15 years of experience in the tech industry, specializing in SaaS B2B products and agile methodologies. She has a proven track record of successfully launching and scaling innovative software solutions, driving user adoption, and achieving significant market growth. Anette is adept at translating complex customer needs and market insights into actionable product strategies and roadmaps. Known for her collaborative leadership style, she excels at guiding cross-functional teams of engineers, designers, and marketers to deliver high-quality products that exceed customer expectations. Anette is passionate about leveraging data analytics to inform decision-making and continuously iterate on product features for optimal user experience and business impact. She is a strong advocate for user-centric design and actively engages with customers to gather feedback and validate hypotheses.
Professional Summary
Anette Hornlath's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Scaled Flagship SaaS Product to 1M+ Users
Led the product strategy and execution for a core SaaS offering, growing its active user base from 200k to over 1 million within two years by identifying key market opportunities and enhancing user engagement features.
International Product Launch in 5 New Markets
Successfully spearheaded the localization and launch of a key software product into five new international markets, including comprehensive market research, GTM strategy, and cross-cultural team coordination, resulting in a 30% revenue increase from these regions.
Innovator of the Year Award 2021 (Internal)
Received the company's 'Innovator of the Year' award for conceptualizing and championing a new AI-powered analytics module that provided customers with unprecedented insights, leading to a significant competitive advantage.
Mentor for Women in Tech Program
Actively mentors aspiring female product managers and tech professionals through a dedicated 'Women in Tech' initiative, contributing to increased diversity and inclusion within the organization and the broader tech community.
Educational Background
Buying Intent Signals for Anette Hornlath
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Company Overview
H&R BlockH&R Block is a global consumer tax services provider, offering a comprehensive range of tax preparation services for individuals and small businesses. End-users can utilize their services through various channels: do-it-yourself (DIY) software products like H&R Block Tax Software and online tax preparation tools, virtual assistance from tax professionals, or in-person tax preparation at one of their many retail offices. The company aims to simplify the tax filing process, maximize refunds, and provide expert advice to help clients understand their tax situations and financial well-being.
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