Andy Bearden
Plano, Texas,United States
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Andy Bearden is a seasoned marketing executive and strategic leader with extensive experience in building and scaling high-performing marketing organizations, particularly within the technology sector. He is recognized for his expertise in digital marketing, brand strategy, demand generation, product marketing, and customer advocacy. Andy has a strong track record of driving revenue growth and market leadership for both B2B and B2C companies. He is passionate about leveraging data-driven insights to create compelling customer experiences and foster strong brand loyalty. His leadership style emphasizes collaboration, innovation, empowering teams, and mentorship, consistently aiming to connect marketing efforts directly to business outcomes.
Professional Summary
Andy Bearden's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Chief Marketing Officer at Bazaarvoice
Led global marketing strategy and execution for Bazaarvoice, a leader in user-generated content and social commerce solutions. Significantly contributed to the company's brand visibility, market positioning, and demand generation efforts during a period of substantial growth and market evolution.
VP of Marketing at Spredfast (now Khoros)
Played a key role in establishing Spredfast as a leader in social media management software. Drove marketing initiatives that significantly grew brand awareness, customer acquisition, and revenue prior to its merger with Lithium to form Khoros.
Marketing Leadership at Dell
Held various marketing leadership positions at Dell, contributing to global marketing campaigns, product launches, and digital marketing strategies for both consumer and business segments during a transformative period for the company.
Advisor and Mentor in the Tech Community
Actively advises startups and growth-stage technology companies on marketing strategy and execution. Mentors emerging marketing leaders, contributing to the development of talent within the Austin tech ecosystem and beyond.
Educational Background
University of North Texas - Year 1992
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Company Overview
Countrywide Home LoansCountrywide Home Loans, a division of Countrywide Financial Corporation, was a leading American provider of mortgage loans and related services. Founded in 1969 by Angelo Mozilo and David S. Loeb, it grew to become the largest mortgage originator and servicer in the United States. The company played a significant role in the expansion of the subprime mortgage market. Due to its heavy involvement in the subprime mortgage crisis, Countrywide faced severe financial distress and was acquired by Bank of America in July 2008 for approximately $4.1 billion. Its operations were subsequently integrated into Bank of America Home Loans, and the Countrywide brand was phased out.
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