Andrew Tindall

Senior Vice President - Global Partnerships, System1
London, England,United Kingdom
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Who Is Andrew Tindall?

Total Experience14 years
CompanySystem1
CountryUnited Kingdom

Andrew Tindall is a marketing effectiveness expert with a strong background in advertising and commercial roles for large FMCGs. He currently serves as Senior Vice President - Global Partnerships at System1, where he leads the company's global partnership strategy and growth. He works with major brands, agencies, and media owners to enhance marketing effectiveness through creativity and emotion. Andrew also contributes to marketing effectiveness research with System1 and its partners, and is a columnist for The Drum. His previous experience includes roles at Diageo, Bacardi, and DUSK.

Andrew Tindall LinkedIn pageCompany Website

How Did Andrew Tindall's Career Path Shape Their Journey?

Andrew Tindall's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

System1 - Senior Vice President - Global Partnerships(2024 to Present)
The Drum - Columnist(2023 to Present)
Diageo - Brand Team - Johnnie Walker & The Singleton(2021 to 2022)
Bacardi - Incubation Brand Activation Manager(2019 to 2021)
DUSK - Data and Insights Lead(2017 to 2018)
UCL - Founder: The Mixology Society(2015 to 2017)
innocent drinks - Brand Ambassador(2016 to 2017)
Life Health Foods Europe - Student Brand Manager(2015 to 2016)
BBC - The Young Apprentice: Semifinalist(2012 to 2012)

What Are Andrew Tindall's Key Achievements?

Johnnie Walker Growth

Grew Johnnie Walker from the 10th to 5th biggest GB whisky brand in under 12 months, creating and executing new TTL national comms & activation campaigns.

Singleton Growth

Led comms & culture strategy & execution for The Singleton, the fastest-growing GB single malt, creating a new TTL comms platform with talent.

Bacardi on Deliveroo Launch

Achieved a world first by launching Bacardi on Deliveroo during the first lockdown with digital cocktail bars, awarded by The Drum for best PR campaign.

Agency Network Growth

Built an agency network across Europe to grow new business for System1. Worked with agencies and brands to develop effective global and local campaigns, launch successful innovations and measure brand health, created a new £7fig revenue channel.

What's Andrew Tindall's Educational Background?

Master of Science - MSc, International Marketing

King's Business School - Year 2020

Mini-MBA, Brand Management

Marketing Week Mini MBA with Mark Ritson - Year 2021

Mini-MBA, Marketing

Marketing Week Mini MBA with Mark Ritson - Year 2020

BSc (Intercal) Medical Sciences with Bioengineering and Medical Physics

UCL - Year 2014

Sciences

Greenhead College - Year 2012

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Company Overview

System1
Total employees201
HeadquartersLondon
Founded1999

System1 is a marketing decision-making platform that helps predict and improve the commercial effectiveness of advertising. They offer a range of tools and services based on behavioral science to help brands create more impactful campaigns.

Company Website
System1 Stock Information
System1, Inc. is listed on the London Stock Exchange under the ticker symbol SYS1. The company went public on November 7, 2017

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