Andre de Haes
Greater London, England,United Kingdom
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Andre de Haes is the Founder and former CEO of Backbase, a global fintech company that empowers financial institutions to accelerate their digital transformation. He is a visionary entrepreneur with a deep understanding of the banking industry and a passion for leveraging technology to create superior customer experiences. Under his leadership, Backbase grew from a startup into a leading 'Engagement Banking Platform' provider, serving over 150 financial institutions worldwide. Andre is recognized for his strategic insights into the future of banking and his ability to build and scale a successful international software business. He stepped down as CEO in early 2024 but remains involved with the company.
Professional Summary
Andre de Haes's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Founder of Backbase
Founded Backbase in 2003, identifying the need for banks to modernize their legacy systems and improve digital customer engagement.
Pioneered Engagement Banking
Championed the concept of 'Engagement Banking Platforms,' enabling financial institutions to create unified and seamless customer journeys across all digital touchpoints, moving beyond traditional siloed banking systems.
Scaled Backbase Globally
Led Backbase's expansion into a global company with offices and clients across North America, Europe, Asia-Pacific, and Latin America, establishing it as a key player in the digital banking software market.
Industry Recognition for Backbase
Under his leadership, Backbase consistently received recognition from leading industry analyst firms like Gartner, Forrester, and Celent as a leader in digital banking platforms and customer experience solutions.
Successful CEO Transition
Orchestrated a successful transition of CEO leadership at Backbase in early 2024, ensuring continuity and continued growth for the company he founded.
Educational Background
Master of Business Administration (MBA)
Stanford University Graduate School of Business - Year 2012
Master in Public Administration (MPA) - Stopped out to found Backed VC
Harvard Kennedy School - Year 2013
Bachelor of Arts (B.A.), Philosophy and Modern Languages Joint Honours
University of Oxford - Year 2006
Affiliate Graduate Student, MIT Media Lab: Development Ventures
Massachusetts Institute of Technology - Year 2013
Politics and Economics
Sciences Po - Year 2008
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Company Overview
Backed VCBacked VC is a community-driven, human-centric seed-stage venture capital fund based in London. They invest across Europe in technology companies with a strong emphasis on founders building products and services driven by a clear purpose and unique community insights. Backed aims to be the first institutional investor, providing capital, network access, and hands-on support to help founders scale their businesses.
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