Andrea Goodwin
Carlsbad, California,United States
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Andrea Goodwin is a seasoned Senior UX Researcher with 12 years of experience dedicated to understanding user needs and translating them into actionable insights for product development. She possesses a strong background in qualitative and quantitative research methodologies, including user interviews, usability testing, surveys, A/B testing, and heuristic evaluations. Andrea is passionate about advocating for the user throughout the entire product lifecycle, from initial concept to post-launch iteration. She has a proven track record of collaborating effectively with cross-functional teams, including designers, product managers, and engineers, to create intuitive and impactful user experiences. Her work has consistently led to improved user satisfaction, engagement, and task completion rates across various digital products.
Professional Summary
Andrea Goodwin's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led UX Research for Award-Winning Mobile App Redesign
Spearheaded all user research activities for a major mobile application overhaul, which subsequently won the 'Best User Experience' award at the Global Mobile Tech Awards. Insights directly influenced key design decisions, leading to a 30% increase in user engagement and a 25% reduction in task completion time.
Established User Research Practice at Innovatech Solutions
Built the user research function from the ground up at Innovatech Solutions, defining processes, standardizing methodologies, and mentoring a team of junior researchers. This initiative embedded user-centered design principles across the organization, significantly improving product-market fit for new releases.
Published Research on 'Ethical AI in User Experience'
Co-authored and presented a paper on the ethical implications of AI in user experience design at the International HCI Conference. The research provided actionable guidelines for designers and developers, fostering responsible AI integration.
Developed a Persona Framework Adopted Company-Wide
Created a comprehensive set of user personas based on extensive ethnographic research, which became the standard framework for understanding target users across all product teams, leading to more focused and effective design strategies.
Educational Background
Master's Degree, Accounting
University of Iowa - Year 2001
Bachelor's Degree, Accounting and Finance
University of Iowa - Year 1997
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Company Overview
TravelPerkTravelPerk is a next-generation business travel platform aiming to simplify and improve the experience of booking and managing corporate travel. It offers a comprehensive inventory of flights, hotels, trains, and car rentals, combined with powerful management tools for companies to control budgets, enforce travel policies, and automate expense reporting. Key features include a user-friendly interface, 24/7 customer support with a target 15-second response time, and flexible booking options (FlexiPerk) that allow for penalty-free cancellations. The platform caters to businesses of all sizes, helping them save time and money while ensuring traveler satisfaction and safety.
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