Andrea Etchell
Englewood, Colorado,United States
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Andrea Etchell is a dedicated and innovative User Experience (UX) Lead with over a decade of experience in crafting intuitive and impactful digital products. She specializes in user-centered design methodologies, from initial research and persona development through to wireframing, prototyping, and usability testing. Andrea has a strong background in bridging the gap between user needs and business goals, consistently delivering solutions that enhance user satisfaction and drive engagement. She is passionate about mentoring junior designers and fostering collaborative, creative team environments.
Professional Summary
Andrea Etchell's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Redesign of Core Product Interface
Led the end-to-end redesign of a flagship SaaS product's user interface, resulting in a 25% increase in task completion rates and a 15% improvement in user satisfaction scores within six months post-launch.
Established UX Research Practice
Successfully established and scaled the UX research practice within her department, implementing standardized processes and tools that improved the quality and speed of user insights generation.
Accessibility Overhaul Initiative
Championed and managed a company-wide initiative to improve product accessibility, ensuring compliance with WCAG 2.1 AA standards and significantly enhancing usability for users with disabilities.
Speaker at UXPA International Conference
Selected to present on 'Ethical Considerations in AI-Driven UX' at the UXPA International Conference 2022, sharing insights with a global audience of UX professionals.
Educational Background
Business Administration, Management and Operations
Regis University
Business
Regis University
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Company Overview
TravelportTravelport is a global technology company that powers bookings for travel suppliers worldwide. It operates a travel commerce platform providing distribution, technology, payment, and other solutions for the global travel and tourism industry. It connects travel agencies, travel management companies, and corporations with airlines, hotels, car rental companies, cruise lines, and other travel providers, simplifying the complexities of travel business.
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