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Forbes 30 Under 30 honoree and transformative leader, Andrada Morar playfully innovates at the intersection of creativity, communications, community, and culture. From launching a radio career at 12 to revolutionizing brand narratives for global tech giants, she brings entrepreneurial spirit and creative flair to every challenge. Her journey spans Bucharest, Amsterdam, New York, and Silicon Valley, consistently turning communication challenges into growth opportunities. A passionate, data-driven storyteller and community builder, she excels in environments that encourage operational excellence, innovation, and experimentation, pushing the boundaries of marketing, branding, and cultural transformation in the tech landscape. Currently VP, Customer Experience at UiPath, Andrada drives customer centricity and strategic initiatives, reporting directly to the CEO.
Andrada Morar's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Recognized for leadership and innovation in communications and culture.
Scaled the community to over 30,000 global members in two years, driving customer engagement and brand advocacy.
Leading the Customer Centricity Office (CO) and transforming how UiPath engages with strategic customers.
Universitatea din București - Year 2006
Beeckestijn Business School - Year 2011
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
UiPath is a leading enterprise automation software company that develops a platform for end-to-end business processes. The company combines Robotic Process Automation (RPA) with a full suite of capabilities, including process mining, artificial intelligence (AI), and cloud technologies, to enable organizations to discover, automate, and operate end-to-end processes. UiPath's platform is designed to improve efficiency, productivity, and customer experience across various industries.
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