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Anand Roy is a highly accomplished and strategic leader in the media and entertainment industry, currently serving as the Head of Ad Sales for Disney Star in India. With over two decades of experience spanning FMCG giants like Procter & Gamble and L'Oréal, and a significant tenure leading sales for one of India's largest media conglomerates, Anand possesses a profound understanding of market dynamics, consumer behavior, and advertising strategies. He is recognized for his instrumental role in driving substantial revenue growth, fostering innovation in advertising solutions, and building high-performance teams. His expertise lies in navigating complex market landscapes, forging strong client relationships, and leveraging data-driven insights to maximize advertising effectiveness across television and digital platforms.
Anand Roy's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully led the ad sales division to achieve unprecedented revenue milestones, significantly contributing to Disney Star's market leadership in India's competitive media landscape.
Championed the development and implementation of innovative, integrated advertising solutions across television and digital platforms (like Hotstar), offering enhanced value and reach for advertisers.
Instrumental in transforming the sales organization by fostering a data-centric culture, enhancing sales processes, and adapting to the evolving needs of advertisers in a dynamic digital era.
Cultivated and strengthened long-term strategic partnerships with top national and international brands, ensuring sustained business growth and client satisfaction.
Played a key role in the successful ad sales strategies and monetization for major sporting events broadcasted by the network, including premier cricket tournaments, delivering exceptional results.
Indian Institute of Management, Ahmedabad
MICA, Ahmedabad
Madras Christian College
Bishop Cotton Boys School, Bangalore
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Wubble is a brand known for its popular line of inflatable toy balls, notably the Wubble Bubble Ball, which looks like a bubble but plays like a ball. These toys are designed to be super soft, lightweight, and durable, offering a unique play experience for children. The Wubble brand is owned by NSI International, Inc., a toy and novelty company.
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