Amy Walford
London, England,United Kingdom
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Amy Walford is a seasoned User Experience (UX) Director with over a decade of experience in crafting intuitive and impactful digital products. She specializes in leading cross-functional teams to deliver user-centered design solutions for complex web and mobile applications. Amy is passionate about bridging the gap between user needs and business goals, employing a data-driven approach to design strategy, user research, and usability testing. She has a strong background in interaction design, information architecture, and product strategy, consistently advocating for the user while driving innovation and growth within organizations. Amy is also a keen mentor, dedicated to fostering talent and promoting best practices within the UX community.
Professional Summary
Amy Walford's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Redesign of Flagship Mobile Application
Led the end-to-end redesign of a major e-commerce mobile application, resulting in a 25% increase in user engagement and a 15% uplift in conversion rates within six months of launch.
Established Enterprise-Wide Design System
Spearheaded the development and implementation of a comprehensive design system adopted across multiple product teams, significantly improving design consistency, development efficiency, and speed to market for new features.
Speaker at UXPA International Conference
Invited to speak at the UXPA International Conference on 'The Future of Ethical AI in UX Design,' sharing insights on responsible innovation with industry peers.
Patented a Novel Interaction Paradigm
Co-inventor on a patent for a new gesture-based interaction model for augmented reality interfaces, enhancing user immersion and control.
Educational Background
1st, Marketing and Management
Newcastle University - Year 2003
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Company Overview
EPAM SystemsEPAM Systems, Inc. is a leading global provider of digital transformation services and product engineering. Since 1993, EPAM has leveraged its advanced software engineering heritage to become a global leader in digital and physical product development and digital platform engineering services. The company focuses on providing innovative solutions by combining strategic thinking, experience design, and advanced engineering to help clients navigate complex business challenges and achieve tangible business outcomes. EPAM serves clients across various industries including financial services, travel and consumer, software & hi-tech, business information & media, life sciences & healthcare.
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