Amy Wertlieb is a seasoned product and design leader with extensive experience in crafting user-centered digital experiences and driving product strategy for innovative technology companies. She is known for her ability to build and mentor high-performing teams, fostering a collaborative environment that champions creativity and impact. Amy possesses a deep understanding of user research, interaction design, and product management, consistently translating complex user needs and business requirements into intuitive and engaging solutions. Her work often focuses on scaling design operations, implementing effective design systems, and advocating for a design-thinking approach across organizations to achieve measurable business outcomes and delight users.
Amy Wertlieb's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully grew and restructured a multidisciplinary design team by 50%, implementing new processes and tools that improved efficiency and collaboration across product development cycles, leading to faster GTM for key features.
Spearheaded the end-to-end redesign of a core enterprise SaaS product, resulting in a 30% improvement in user satisfaction scores and a significant reduction in user-reported issues. This involved extensive user research, A/B testing, and cross-functional leadership.
Championed and delivered a comprehensive design system adopted across multiple product lines, enhancing UI consistency, accelerating development workflows, and improving brand coherence for a global user base.
Invited as a keynote speaker to share insights on 'Human-Centered AI: Designing for Trust and Transparency' to an audience of industry peers and thought leaders.
Virginia Tech
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The American Bankers Association (ABA) is the primary trade association for the U.S. banking industry, representing banks of all sizes and charters. It provides advocacy on policy issues, professional development, products, and services to its members to enhance their ability to serve their customers and communities effectively. The ABA works to ensure that banks remain strong and competitive, contributing to a robust economy.
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