Amy Norris
Ashburn, Virginia,United States
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Amy Norris is a seasoned Lead UX Designer with over 12 years of experience in crafting intuitive and engaging digital experiences for web and mobile applications. She specializes in user-centered design methodologies, from initial research and persona development through to wireframing, prototyping, usability testing, and final UI specifications. Amy has a strong background in collaborating with cross-functional teams, including product managers, engineers, and stakeholders, to deliver solutions that meet both user needs and business objectives. She is passionate about accessibility, inclusive design, and leveraging emerging technologies to solve complex user problems. Amy is known for her meticulous attention to detail, her ability to translate complex requirements into simple and elegant solutions, and her commitment to mentoring junior designers.
Professional Summary
Amy Norris's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Redesign of E-commerce Checkout Flow
Led the end-to-end redesign of a major e-commerce platform's checkout process, resulting in a 25% reduction in cart abandonment and a 15% increase in conversion rates within the first quarter post-launch.
Development of a Comprehensive Design System
Spearheaded the creation and implementation of a scalable design system, which improved design consistency across multiple products and reduced development time for new features by an estimated 30%.
User Research Initiative for New Market Entry
Conducted extensive user research, including interviews and contextual inquiries, for a new market segment, providing critical insights that directly shaped the product strategy and feature prioritization for a successful market entry.
Accessibility Compliance Lead
Championed and led the initiative to bring the company's flagship product to WCAG 2.1 AA compliance, significantly improving usability for users with disabilities and mitigating legal risks.
Educational Background
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Company Overview
Capital OneCapital One Financial Corporation is an American bank holding company specializing in credit cards, auto loans, banking, and savings accounts. Headquartered in McLean, Virginia, Capital One is one of the largest banks in the United States and is known for its technology-focused approach to financial services. They aim to bring ingenuity, simplicity, and humanity to banking, offering a broad spectrum of financial products and services to consumers, small businesses, and commercial clients through a variety of channels, including digital, branches, and ATMs.
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