Amy Greer
Birmingham, Alabama,United States
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Amy Greer is a highly accomplished User Experience Research Leader with over 18 years of experience dedicated to understanding user needs and translating them into actionable insights that drive product strategy and design innovation. Currently based in Austin, Texas, Amy has a strong background in both qualitative and quantitative research methodologies, adept at leading global research initiatives for Fortune 500 companies and dynamic startups alike. She is passionate about mentoring emerging researchers and fostering a culture of user-centricity within organizations. Amy excels at communicating complex research findings to diverse stakeholders, ensuring that the user's voice is a key driver in business decisions.
Professional Summary
Amy Greer's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global User Research Program Expansion
Successfully designed and scaled a global user research program across 12 countries, leading to a 40% improvement in product usability scores and a 25% increase in international market adoption for key software suites.
Development of Proprietary Research Framework
Pioneered and implemented a proprietary mixed-methods research framework, 'Empathy-Driven Innovation Cycle,' which reduced product development research timelines by 30% while enhancing the depth of user insights.
Keynote Speaker at UX International Conference
Selected as a keynote speaker for the 2022 UX International Conference, presenting on 'The Future of Ethical AI in User Research' to an audience of over 2,000 industry professionals.
Mentorship Program for UX Researchers
Established and led a company-wide mentorship program that paired senior researchers with junior talent, resulting in a 90% retention rate for program participants and significantly upskilling the research team.
Educational Background
Communications
Mississippi State University - Year 1997
Furman University, Banking and Financial Support Services
Consumer Bankers Association Executive Banking School - Year 2019
Bachelor of Arts, Communications - Public Relations; Minor in Marketing
Mississippi State University - Year 1997
Honors Graduate, Banking
Consumer Bankers Association Executive Banking School - Year 2019
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Company Overview
Cadence BankCadence Bank is a regional financial institution offering a wide range of banking and financial services to consumers, businesses, and corporations. Headquartered in Tupelo, Mississippi, and Houston, Texas, it was formed through the merger of Cadence Bancorporation and BancorpSouth Bank in 2021. Services include personal and business checking and savings accounts, loans and mortgages, credit cards, wealth management, treasury management, and investment services. Cadence Bank focuses on relationship-based banking and community involvement across its footprint in the southern and central United States.
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