highperformr logo

Amy Greer

Executive Vice President, Director of Digital Transformation, Cadence Bank
Birmingham, Alabama,United States
Find Amy Greer's Email
Find Amy Greer’s Phone

Amy Greer's Overview

Total Experience23 years
CompanyCadence Bank
CountryUnited States

Amy Greer is a highly accomplished User Experience Research Leader with over 18 years of experience dedicated to understanding user needs and translating them into actionable insights that drive product strategy and design innovation. Currently based in Austin, Texas, Amy has a strong background in both qualitative and quantitative research methodologies, adept at leading global research initiatives for Fortune 500 companies and dynamic startups alike. She is passionate about mentoring emerging researchers and fostering a culture of user-centricity within organizations. Amy excels at communicating complex research findings to diverse stakeholders, ensuring that the user's voice is a key driver in business decisions.

Professional Summary

Amy Greer's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Cadence Bank - Executive Vice President, Director of Digital Transformation (2023 to Present)
Regions Bank - SVP, Consumer Strategy & Client Experience (2020 to 2023)
Mississippi Department of Transportation - Public Relations Officer (2003 to 2005)
Nicholson Agency - Public Relations Coordinator (2002 to 2003)

Notable Achievements

Global User Research Program Expansion

Successfully designed and scaled a global user research program across 12 countries, leading to a 40% improvement in product usability scores and a 25% increase in international market adoption for key software suites.

Development of Proprietary Research Framework

Pioneered and implemented a proprietary mixed-methods research framework, 'Empathy-Driven Innovation Cycle,' which reduced product development research timelines by 30% while enhancing the depth of user insights.

Keynote Speaker at UX International Conference

Selected as a keynote speaker for the 2022 UX International Conference, presenting on 'The Future of Ethical AI in User Research' to an audience of over 2,000 industry professionals.

Mentorship Program for UX Researchers

Established and led a company-wide mentorship program that paired senior researchers with junior talent, resulting in a 90% retention rate for program participants and significantly upskilling the research team.

Educational Background

Communications

Mississippi State University - Year 1997

Furman University, Banking and Financial Support Services

Consumer Bankers Association Executive Banking School - Year 2019

Bachelor of Arts, Communications - Public Relations; Minor in Marketing

Mississippi State University - Year 1997

Honors Graduate, Banking

Consumer Bankers Association Executive Banking School - Year 2019

Buying Intent Signals for Amy Greer

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Cadence Bank
Total employees6670
HeadquartersTupelo
Founded2009

Cadence Bank is a regional financial institution offering a wide range of banking and financial services to consumers, businesses, and corporations. Headquartered in Tupelo, Mississippi, and Houston, Texas, it was formed through the merger of Cadence Bancorporation and BancorpSouth Bank in 2021. Services include personal and business checking and savings accounts, loans and mortgages, credit cards, wealth management, treasury management, and investment services. Cadence Bank focuses on relationship-based banking and community involvement across its footprint in the southern and central United States.

Cadence Bank Stock Information
Cadence Bank, Inc. is listed on the NYSE under the ticker symbol CADE. The company went public on April 13, 2017

Highperformr's free tools for company research

Find contact info

Get verified emails, phone numbers, and LinkedIn profile details

Find similar contacts

Discover contacts with similar roles, seniority, or companies

Perform deep contact research

Uncover insights like skills, work history, social links, and more

Discover, research and enrich contacts with Highperformr — Smarter, Faster

Explore contacts in-depth — from verified emails and phone numbers to LinkedIn activity, job changes, and more — all in one powerful view.

Highperformr AI helps you surface the right people and enrich your CRM with live, accurate contact insights so your teams can connect faster and close smarter.

  • Track signals like job change, promotion, and LinkedIn activity
  • Enrich contacts with verified email, phone, and social data instantly
  • Automate enrichment and updates with powerful workflows
  • Sync enriched contact info directly into your CRM and tools

Thousands of contacts — including decision-makers, influencers, and ICP matches — are just a search away.

Thousands of companies, including, are just a search away.